chapter 5 mgt435

CHAPTER 5: MASTER TEST BANK
UNDERSTANDING CONSUMER BEHAVIOR
Test Item Table by Major Section of the Chapter and Bloom’s Level of Learning
Bloom’s Level of Learning (LL)
Level 1
Knowledge
(Knows Basic
Terms & Facts)

Major Section of the Chapter

Level 2
Comprehension
(Understands Concepts
& Principles)

Level 3
Application
(Applies Principles)

Chapter Opener:
Enlightened
Carmakers
(pp. 108-109)

1, 2

3, 4, 5

6

Consumer
Purchase
Decision Process and Experience
(pp. 110-116)

7, 8, 10, 23, 28, 33, 34, 39,
43, 44, 48, 56, 57, 61, 62,
71, 76, 77, 82, 83, 89, 92,
101, 102, 103, 106, 109,
112, 113
349

9, 11, 12, 13, 14, 15, 16, 17,
18, 19, 20, 21, 24, 25, 29, 40,
41, 45, 46, 47, 49, 50, 51, 52,
53, 54, 58, 64, 65, 68, 69, 72,
74, 75, 84, 85, 87, 93, 95, 96,
97, 98, 104, 107, 110, 115,
117, 118, 119, 120, 121, 122
347, 348

22, 26, 27, 30, 31, 32,
35, 36, 37, 38, 42, 55,
59, 60, 63, 66, 67, 70,
73, 78, 79, 80, 81, 86,
88, 90, 91, 94, 99, 100,
105, 108, 111, 114, 116
345, 346, 350

Psychological
Influences on
Consumer
Behavior
(pp. 116-123)

123, 124, 125, 126, 130,
132, 136, 153, 154, 156,
157, 158, 159, 161, 162,
163, 166, 169, 171, 174,
175, 179, 180, 186, 187,
188, 191, 193, 195, 197,
199, 202, 206, 209, 210,
213, 214, 217, 218, 226,
227, 228, 230, 233, 234,
235, 236, 237, 239, 240,
241, 242, 244, 245, 246,
247, 248, 249, 250, 252,
253, 254, 256, 257, 258,
259, 260, 263, 264

127, 128, 134, 137, 138, 139,
140, 141, 142, 143, 144, 145,
146, 147, 148, 149, 150, 151,
152, 155, 164, 167, 172, 177,
178, 181, 182, 183, 184, 189,
200, 201, 203, 211, 212, 215,
216, 219, 220, 221, 222, 229,
231, 232, 238, 243, 251, 255,
265, 267, 266, 267, 268, 269,
270, 271, 272, 273
351, 352, 353, 354, 356, 357

129, 131, 133, 135, 160,
165, 168, 170, 173, 176,
185, 190, 192, 194, 196,
198, 204, 205, 207, 208,
223, 224, 225, 261, 262
355

Sociocultural
Influences on
Consumer
Behavior