Chapter 7
De Leon, Nicca Andrea
Guevara, Angelica Nicole
Santos, Marie Angela
Villacrucis, Alexus Judd
I. Problem As mentioned earlier, OHaganBooks.com has two main competitors, JungleBooks.com and FarmerBooks.com and no other competitors of any significance. The following table shows the movement of customers during July. (Thus, for instance, the first row tells us that 80% of OHaganBooks.com’s customers remaining loyal, 10% of them went to JungleBooks.com and the remaining 10% to FarmerBooks.com) To
From
At the beginning of July, OHaganBooks.com had an estimated share of 0ne-fifth of all customers, while it’s two competitors had two-fifths each. Use the information to answer Exercises 55-58.
II. Goals and Objectives
The goal of this exercise would be to estimate the market shares of a company, to predict the market shares of a company for the continuing month, to make use of the Markov Systems and to predict the market share enjoyed by each company.
III. Learning Points
By the end of this exercise, the students were able to
To estimate market shares
To predict market shares for the continuing month
Apply the Markov Systems
Predict market share enjoyed by a company
IV. Explanation of the Study The problem is about understanding the movement of the customers of OHaganBooks.com and two of its main competitors for the month of July.
V. Solutions
55. Estimate the market shares each company had at the end of July.
OHAGAN = .16 + .16 + .08 = .4 = 40%
JUNGLE = .02 + .24 + 0 = .26 = 26%
FARMER = .02 + 0 + 0.32 = .34 = 34%
56. Assuming the July trends continue in August, predict the market shares of each company at the end of August.
Using the answers from the previous question:
OHAGAN = .16 + .16 + .08 = .4 = 40%
JUNGLE = .02 + .24 + 0 = .26 = 26%
FARMER = .02 + 0 + 0.32 = .34 = 34% vP = .4 .26 .34vP= .4 .26 .34 0.8 .1 1 0.4 .6 0 0.2 0 8
*MULTIPLY
OHAGAN = .32 + .104 + .068 = .492 = 49.2%
JUNGLE = .04 + .156 +
Guevara, Angelica Nicole
Santos, Marie Angela
Villacrucis, Alexus Judd
I. Problem As mentioned earlier, OHaganBooks.com has two main competitors, JungleBooks.com and FarmerBooks.com and no other competitors of any significance. The following table shows the movement of customers during July. (Thus, for instance, the first row tells us that 80% of OHaganBooks.com’s customers remaining loyal, 10% of them went to JungleBooks.com and the remaining 10% to FarmerBooks.com) To
From
At the beginning of July, OHaganBooks.com had an estimated share of 0ne-fifth of all customers, while it’s two competitors had two-fifths each. Use the information to answer Exercises 55-58.
II. Goals and Objectives
The goal of this exercise would be to estimate the market shares of a company, to predict the market shares of a company for the continuing month, to make use of the Markov Systems and to predict the market share enjoyed by each company.
III. Learning Points
By the end of this exercise, the students were able to
To estimate market shares
To predict market shares for the continuing month
Apply the Markov Systems
Predict market share enjoyed by a company
IV. Explanation of the Study The problem is about understanding the movement of the customers of OHaganBooks.com and two of its main competitors for the month of July.
V. Solutions
55. Estimate the market shares each company had at the end of July.
OHAGAN = .16 + .16 + .08 = .4 = 40%
JUNGLE = .02 + .24 + 0 = .26 = 26%
FARMER = .02 + 0 + 0.32 = .34 = 34%
56. Assuming the July trends continue in August, predict the market shares of each company at the end of August.
Using the answers from the previous question:
OHAGAN = .16 + .16 + .08 = .4 = 40%
JUNGLE = .02 + .24 + 0 = .26 = 26%
FARMER = .02 + 0 + 0.32 = .34 = 34% vP = .4 .26 .34vP= .4 .26 .34 0.8 .1 1 0.4 .6 0 0.2 0 8
*MULTIPLY
OHAGAN = .32 + .104 + .068 = .492 = 49.2%
JUNGLE = .04 + .156 +