Chapter9

INTRODUCTION

9-1

THE CHANGING INTERNET
! Software-as-a-service

(SaaS)
! Push, not pull, technologies and personalization
! F2b2C
! Voice over Internet Protocol (VoIP)
! Web 2.0

9-2

How can IT support business processes?

Information Technology Capabilities

Business Process Redesign

How can business processes be transformed using IT
9-3

Software-as-a-Service
! Software-as-a-service

(SaaS) – delivery model for software in which you pay for software on a pay-peruse basis instead of buying the software outright
! Use

any device anywhere to do anything
! Pay a small fee and store files on the Web
! Access those files later with your “regular” computer
! Makes use of an application service provider

9-4

Software-as-a-Service
! Application

service provider (ASP) – supplies software applications (and other services such as maintenance, file storage, etc) over the Internet that would otherwise reside on customers’ computers
! Now,

mainly limited to business applications
! Future, personal ASPs renting software to you

9-5

Software-as-a-Service

9-6

Push, Not Pull, Technologies and
Personalization
! We

live in a “pull” environment
! That is, you visit Web sites and request information, products, and services
! The future is a “push” environment
! Push technology – environment in which businesses come to you with information, services, and product offerings based on your profile

9-7

Push, Not Pull, Technologies and
Personalization
! This

isn’t spam or mass e-mail
! Businesses will know so much about you that they can tailor and customize offerings
! Consider a GPS cell phone and a movie rental store that monitors where you are
! A

system will determine if there any movies you like but haven’t seen
! The system will call you on your cell phone
Where SPAM originated
9-8

F2b2C
! New

e-commerce business model
! F2b2C,