The Rich Jerk is an internet marketing expert. He is an entrepreneur who started several of his own marketing businesses and made millions of dollars. After being successful at his many businesses, he wrote an e-book, called Rick Jerk. The Rich Jerk e-book documents his own marketing strategies. One of the things that rubs his potential e-book buying customers the wrong way is his arrogant and demeaning attitude. Even though he has an arrogant and rude manner about him, he is honest about internet marketing and the kind of money anyone can make if they read his book and do what he says. Several people have actually been able to get passed his repulsive behavior and bought his book. They had put his strategies to the
test, and they realized he was right about internet marketing and if people do things his way, as stated in his book, they will make a lot of money, because they have done it.
The Rich Jerk tries to keep his identity a secret, and people who have reviewed his book speculate that it is to preserve his integrity. However, it has been made known by someone, who has leaked this personal information about him, that his name is Kelly Felix. Not much else is known about him except, according to his official website, something big is coming, and in order to find out, it is required to sign up to get access to his website. If it is possible to get passed his offensive language and pictures, maybe eventually whatever it is that's big that's supposedly coming will be revealed. According to some people who have written reviews about his e-book and his marketing mentoring, the rudeness and arrogance is in itself, a marketing strategy, to market himself. Apparently, it works, because he has made more money selling his e-book.