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Characteristics Of Millennials

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Characteristics Of Millennials
The findings of the study of Rivera III, & Pusta (2017), revealed that millennial generation is not defined simply by their age but rather they are driven and molded by their desire for curiosity or knowledge from being engaged in advertising. Millennials are no longer fascinated by generic brand advertising; they prefer a story that talks and symbolizes social values which then intrinsically motivates them to gain deeper value as subscribers. With the Millennial taking the lead of the country’s population, its’ goal is to identify the consumer behavioral pattern and rewards system as motivation on credit card usage of the millennials in the Philippines, (De Jesus & Pusta, 2017). While according to Balaba & Dimaculangan, (2017) there is a …show more content…
In general, millennials possess different but unique characteristics compare to past generations. Different characteristics are being identified and how they are different from the other generations. The literature also shows how millennials value their work on various aspect of work and work related outcomes. The identified millennial characteristics will support on how to appraise their characteristics in terms of personal and professional level. It is really challenging when millennials enter and dominate our workforce. With this, it is essentials to analyze the characteristics and work values of millennial employees and serve as a tool to understand what intervention is necessary to improve and …show more content…
And that Filipino Millennials have the same characteristics as generational cohort. Most of the study rank on the top is the extrinsic/instrumental which pertains to material values, followed by cognitive/intrinsic refers to working satisfaction and the 3rd is the social/altruistic values meaning the interpersonal relationship and lastly is the prestige. This is contrary on local studies that most Filipino millennials prioritized the social/altruistics work values showing that they value most about helping others and social interactions. Findings of these studies can be a tool to appraise the characteristics and measure the extent of work values of millennial employees who are within and will entering the workforce of the
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