Preview

charles and keith

Satisfactory Essays
Open Document
Open Document
574 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
charles and keith
CHARLES & KEITH is a fast fashion brand specializing in ladies footwear and accessories. It was founded in 1996 by brothers Charles and Keith Wong, under the CHARLES & KEITH Group which also owns the brands CHARLES & KEITH Signature Label and Pedro. [1]
From beginnings in 1996 at a 500 square feet store in Amara Shopping Centre Singapore, CHARLES & KEITH has made significant growth over the years. Since its launch in 1996, CHARLES & KEITH has been churning out ladies accessories and footwear. To date, its retail presence spans a wide variety of countries from Asia, Middle East, Africa and Europe, [2] and its online store [3] ships to over 70 different destinations around the globe.
Contents
1 Origins and history
2 Manufacturing and distribution
3 Design and development
4 Global stores
5 Online store
6 References
7 External links
Origins and history
The first CHARLES & KEITH store was opened in 1996 in Amara Shopping Centre, Singapore. Within three years of its first store opening, CHARLES & KEITH expanded to a total of 10 stores located island-wide.
Seeing the potential for further expansion, CHARLES & KEITH embarked on its venture into the international market with the first store opening in Indonesia in 1998, followed by the Philippines during 2001. [4]
In 2004, CHARLES & KEITH expanded out of Asia into the Middle East when it opened a store in Dubai. [5] Since then, it continued to steadily expand into new markets across Asia, Middle East, Africa and Europe over the next 10 years.
In 2010, the brand stepped into the Greater China market.
In 2011, CHARLES & KEITH sold a 20 per cent stake to L Capital Asia, the private equity arm of LVMH, for a figure that is reportedly over S$30 million. [6]
On April 6, 2013, CHARLES & KEITH entered the Japanese market with a flagship in one of the most outstanding shopping areas in the world Harajuku, Tokyo [7] CHARLES & KEITH extended their presence in Yokohama and Osaka shortly after. [8]
CHARLES & KEITH

You May Also Find These Documents Helpful

  • Powerful Essays

    Kohl’s management purchased 40 stores in Wisconsin and Indiana from the founding company of BATUS (British-American Tobacco Co.) in 1986 and became known as ‘one of the largest discount department store chains in the United States’ (Kohl’s Corporation History). Spending three years developing their Kohl’s concept of moderately priced apparel for middle-income families, Kohl’s began expanding from the mid-west in 1988.…

    • 1525 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Kmart History Timeline

    • 2033 Words
    • 9 Pages

    1962 - With Harry B. Cunningham as president, the company opened the first Kmart discount department store in a suburb of Detroit.…

    • 2033 Words
    • 9 Pages
    Good Essays
  • Powerful Essays

    Lululemon

    • 1309 Words
    • 6 Pages

    The first store opened in November of 2000 near the beach area of Vancouver. The goal in mind was to create a healthy living community, where one could walk in and learn and discuss, as well as shop. This method created a more welcoming experience for the customer, however, it made it nearly impossible to help the customer this way on top of selling the products. Educators were then added to the staff, who were trained so well that they could influence their own families, communities, and most importantly the customers. This success of this…

    • 1309 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    In 1919, Johnson & Johnson began their first international expansion. The brothers first expanded into Canada and after an around the world trip in 1923 began to develop business in many more countries. They expanded into Australia in 1931, Sweden in 1956 and Japan in 1961 (Johnson & Johnson, 1997-2007). Over the next 60 years, Johnson & Johnson had established companies in over 50 countries.…

    • 1824 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    John Lewis

    • 1684 Words
    • 7 Pages

    A chain of Retail stored, based in Great Britain, first opened its store in 1864 in Oxford Street, London.…

    • 1684 Words
    • 7 Pages
    Good Essays
  • Satisfactory Essays

    SWOT GAP Inc.

    • 894 Words
    • 4 Pages

    1. Gap Inc. opened its first stores in Serbia and Ukraine because Ukraine is the fastest growing retail market in Eastern Europe, while Serbia has many young customer who enjoy shopping.…

    • 894 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Primark was first opened by Arthur Ryan in June 1969 in Mary Street, Dublin under the name Penneys. It became apparent that more stores were required and another four were added to the chain.…

    • 321 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    The company began in 1884 when Russian Refugee Michael Marks opened a market stall in Kirk gate market, Leeds. In 1894, Marks met and formed a partnership with Tom Spencer. It grows from a market stall to a clothing store in the first year of the 20th century.…

    • 3405 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    Pull&Bear Company Analysis

    • 1200 Words
    • 5 Pages

    The company is present in 60 markets and has 792 stores and planned on opening 20 more this year. Only last year they opened their online store pullandbear.com. (source: P&B & pullandbearclothes.com)…

    • 1200 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Yaohan

    • 539 Words
    • 3 Pages

    By the time it opened its first store in the Tokyo metropolitan area, the company was already in a state of decline due to accumulated debts from over-expansion. When the company faced financial difficulties, it was split into two companies, one in Japan and with the overseas part headquartered in Hong Kong. Through a…

    • 539 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    SBA 2009 Enterprise of the Year Award Charles & Keith (International) Pte Ltd Background From young, both Mr Charles Wong and Mr Keith Wong worked in their parents' shoe shop at Ang Mo Kio Central. Realising that foreign shoes were expensive and ill-fitting for the small feet of Asian women, and armed with some savings, they started their eponymous shoe label - Charles & Keith where fashionable and trendy shoes are sold at affordable prices. The very first Charles & Keith store opened in Amara Shopping Centre in 1996. Four more stores were added within two years. Charles & Keith saw the opportunities in overseas markets and expanded its global network. To date, there are 160 Charles & Keith stores are located in the prominent shopping districts across the world in 22 major cities like Cairo, Jakarta, Dubai, Manila, Kuala Lumpur and Ho Chi Minh. The overseas business interests of Charles & Keith worldwide is managed by the Charles & Keith International division and guided by its franchise model while Japan and Taiwan are served by the distributors. Dedicated to the young and trendy, Charles & Keith develops and produces a distinctive line of designs that caters to market sentiments. The R&D team regularly travels to fashion cities such as Milan, Paris and London to study and understand the latest fashion trends, designs and merchandising. To keep prices affordable, Charles & Keith uses polyurethane and other synthetic materials. The manufacturing plants are stationed in Malaysia and China. The company planned to hit $96 million in year 2008, though actual sales was above $97 million. Achievements Charles & Keith provides fashionable footwear and accessories for consumer who takes pride in their appearance and appreciate anything that is fresh and fashionable. Today it is a major household name in Singapore. With the success of Charles & Keith in Singapore, the company embarked on its international venture in 2000 and now has a presence in 22 countries. A year later,…

    • 838 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Bossini Research

    • 2588 Words
    • 11 Pages

    Bossini International Holdings Limited is an investment holding company which engages in retail, distribution, and wholesale of garments. The investment holding company together with its subsidiaries (“Bossini”) group carries casual wear products for a wide spread age range from ladies', men’s, teenagers’, kids’ and babies' wear products. Bossini was listed in Stock Exchange of Hong Kong in 1993 with a stock code of 592. It was found in 1987 and launched its first retail outlet in 1987 and it expands its distribution network both locally and internationally in the past two decades. Currently, its distribution network contains more than 1,470 stores, approximate 65% of them are self managed stores and 35% of them are franchised stores, covering 36 countries and regions worldwide. With headquarter in Hong Kong, its market covers all over the world. Nevertheless, its core market is the Asia pacific region including Hong Kong, Mainland China, Taiwan, Singapore and Malaysia. Its largest flagship store is situated in Mong kok, Hong Kong.…

    • 2588 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Charles & Keith

    • 587 Words
    • 3 Pages

    The first Charles & Keith store opened in 1996 at Amara Shopping Centre in Singapore. The first store was first located at the Central Business District, and within a short span of 2 years, 4 more Charles & Keith stores were located island-wide in Singapore. Following the success of 5 stores in Singapore, the launched new stores across the region of Asia, with the first international store opening in Indonesia in 1998, moving on to the Philippines’s Charles & Keith store in 2001 and even Dubai had been influenced by the company’s expansive potential, opening a store in 2004. Over the years, Charles & Keith has managed to earn the investment of one the world’s famous brands, Louis Vuitton in 2011. Other milestone like ‘Entrepreneur of the Year award’ was awarded to Mr Charles Wong himself in 2008.…

    • 587 Words
    • 3 Pages
    Good Essays
  • Good Essays

    china dolls

    • 898 Words
    • 3 Pages

    Due to limited production capacity, the second factory was opened in Butterworth in July 1980. HCF’s sales continued to experience growth throughout the early 1980s to mid 1990s and number of customers had also increased. Thus, in 1990, HCF opened its third factory in Jitra, Kedah. In 1995, due to non-stop increasing demand for its clothes, the fourth factory was opened in Chieng Mai, Thailand.…

    • 898 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Furthermore they are starting to open outlets in foreign countries namely Indonesia and Singapore. Indonesians and Singaporians, who comprised the company’s biggest foreign customers, also frequently patronised its outlets when visiting Malaysia. The outlet will be situated in strategically-located places. This is one of the many…

    • 460 Words
    • 2 Pages
    Satisfactory Essays