Cheetos Pepsico Internal Analysis
CHEETOS MARKETING PLAN
1. Introduction
Our study is based on PepsiCo Iberia, an international company that heads the leadership in the food and beverages sector. PepsiCo is a group of companies that operates in more than 200 countries and has sells valued on more than 35 billions of dollars.
We will base our analysis on one of these companies that make up PepsiCo called FritoLay. Our main idea is to add a free wet napkin to all Cheetos plastic bags to allow our customers to wash their hands after eating our potatoes. Before introducing these new feature we need to conduct a marketing plan.
2. Internal analysis
2.1. Mission, values and corporate philosophy
At PepsiCo, we believe being a responsible corporate citizen is not only the right thing to do, but the right thing to do for our business. Our mission is to be the world’s premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate.
Our values and philosophy are a reflection of the socially and environmentally responsible company we aspire to be. They are the foundation for every business decision we make.
We are committed to delivering sustained growth through empowered people acting responsibly and building trust. What means:
* Sustained Growth: It is a fundamental fact to motivating and measuring our success. This growth stimulates innovation, places a value on results and helps us understand whether today’s actions will contribute to our future. * Empowered People: We have the freedom to act and think in ways that we feel will get the job done while adhering to processes that ensure being mindful of company needs beyond our own needs. * Responsibility and Trust: These principles form the foundation for healthy growth. We must earn the confidence others place in us as
1. Introduction
Our study is based on PepsiCo Iberia, an international company that heads the leadership in the food and beverages sector. PepsiCo is a group of companies that operates in more than 200 countries and has sells valued on more than 35 billions of dollars.
We will base our analysis on one of these companies that make up PepsiCo called FritoLay. Our main idea is to add a free wet napkin to all Cheetos plastic bags to allow our customers to wash their hands after eating our potatoes. Before introducing these new feature we need to conduct a marketing plan.
2. Internal analysis
2.1. Mission, values and corporate philosophy
At PepsiCo, we believe being a responsible corporate citizen is not only the right thing to do, but the right thing to do for our business. Our mission is to be the world’s premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate.
Our values and philosophy are a reflection of the socially and environmentally responsible company we aspire to be. They are the foundation for every business decision we make.
We are committed to delivering sustained growth through empowered people acting responsibly and building trust. What means:
* Sustained Growth: It is a fundamental fact to motivating and measuring our success. This growth stimulates innovation, places a value on results and helps us understand whether today’s actions will contribute to our future. * Empowered People: We have the freedom to act and think in ways that we feel will get the job done while adhering to processes that ensure being mindful of company needs beyond our own needs. * Responsibility and Trust: These principles form the foundation for healthy growth. We must earn the confidence others place in us as