Preview

"Chef Kevin’s Patisserie Café" a Marketing Plan

Good Essays
Open Document
Open Document
1970 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
"Chef Kevin’s Patisserie Café" a Marketing Plan
KESTER GRANT COLLEGE

“Chef Kevin’s Patisserie Café”

A Marketing Plan presented to
The Faculty of Business Administration
In Partial Fulfillment
Of the requirements for the degree
Bachelor of Science in Business Administration

Submitted to: MS.MARIA CYNTHIA V. FABRIGA

Submitted by: CAROLINE TAN

TABLE OF CONTENTS:

I. Executive summary Objectives Mission Statement

II.
Company Profile
Organizational structure
Products and Services

III.
Situation Analysis

IV.
Marketing Audit: SWOT

V.
Strategy Formulation

VI.
Strategy Implementation

VII.
Strategy Evaluation

I. Executive summary

“Delighting to serve you Right!”

Delight means happiness and may refer to someone or something that brings such a state. Right as in accordance with what is good, proper, or just right conduct.
Chef Kevin’s Patisserie Café’s is a dessert cafe concept It emphasizes handmade gourmet desserts in a casual atmosphere. Watching your dessert be prepared right in front of you is the unique selling point of our business.

Chef Kevin’s Patisserie Café’s commitment to excellence in the baking industry will enable to deliver high quality products to its customers. Aside from baking products or goods, we have also walked extra mile by offering the best quality of coffee to quench the thirst of coffee lovers while tasting our pastries.

The location is at 32nd and 5th Building 5th Ave. cor. 32nd St., Fort Bonifacio Global City Taguig. Which was highly recommended by our friends and other accquaintances. The place is perfect for coffe lovers and pastry lovers. Although the products we serve are considered to be product for high-end customers but there are products which will enter the low-income earners like administrative staff of business establishments near our location. Students afford prices for pastries 3 in one coffee is also available.

Objectives
1. Attain

You May Also Find These Documents Helpful

  • Satisfactory Essays

    An escalation in the interest rates brings about a reduction in collective demands, in the following three ways:…

    • 338 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    451913 Marketing Plan LEOPARD CAFÉ Heather (Rowe) Holland March 4, 2015 Table of Contents Executive Summary 5 Company Introduction 6 Mission Statement 6 Vision Statement 7 Product and/or Services 7 Differentiation 9 Industry Profile 10 Situational Analysis 12 Growth in Silver Bow County 13 Growth of “The Leopard Café “ 14 Segmentation 14 Customer Profile 15 Market Demographics/Size 16 Customer Base Present and Future 18 Marketing Strategy/Market Share 21 Marketing Goals & Objectives (1st interview) 23 New Marketing Plan Goals & Objectives 24 Smart Goals 25 Marketing Ideas 26 Competitors 27 Uptown Café 27 Casagranda’s 28 Montana Club 29 Lydia’s 30 Derby 31 Park 217 32 Competitors Summary 33 Position Statement 34 Operational Plan 34 Resources 36 R&D 36 Purchasing 36 Quality Control 37 Facilities 37 Equipment 37 High End 37 Other 37 Suppliers and Contractual Relations 37 Recordkeeping Policies and Procedures 37 Billing and Collection Policies and Procedures 38 Build Credibility 38 MANAGEMENT TEAM 38 Financial Plan 40 Current balance sheet 40…

    • 8342 Words
    • 33 Pages
    Powerful Essays
  • Good Essays

    RISK MANAGEMENT

    • 1958 Words
    • 15 Pages

    The purpose of this project is to open a new coffee shop in the local area of Covington, Ga. Charming Café will be owned by two partners, Allison Hatchell and Marshall Brumfield. This area has a high number of passing shoppers which is supported by a large and growing local population. There are a very few coffee shops in the area. Allison has experience in the restaurant business and Marshall in the commercial development industry there is an opportunity for great success. The coffee shop will serve breakfast, lunch, pastries, and variety of coffee from open to close. Operation schedule will be Monday through Saturday 5am-10pm and Sunday 9am-6pm. For continued success three positions are filled for COO, CFO, and CEO. The COO is responsible for planning and implementing the operations of the business. CFO is responsible for the financials within the company. While the CEO is in charge of all administration tasks for the company.…

    • 1958 Words
    • 15 Pages
    Good Essays
  • Good Essays

    The marketing plan that follows for the paradise Kitchens, Inc is depend on an actual plan that is developing by the company. To secure the proprietary information about the company, a number of details and particular data have been changing, but the fundamental logic of the plan has been stored. Different appendences are omitting because of the space limitations.…

    • 712 Words
    • 3 Pages
    Good Essays
  • Good Essays

    For Mama’s Café our targeted consumers are college students in the Downtown Boston area as well as tourists. We want to make sure that breakfast is an all-day option among the lunch options we will be providing. I think having an option all day breakfast will be good because many places such as Panera Bread and McDonald’s stop breakfast at 10:30 AM during weekdays and 11:00AM during the weekend. They can wake up late and still come and enjoy breakfast, even tourists can enjoy from it as well. If they want to go out into Boston and don’t want to have breakfast in the hotel.…

    • 254 Words
    • 2 Pages
    Good Essays
  • Good Essays

    bread

    • 642 Words
    • 3 Pages

    Driving concept: to provide a premium specialty bakery and café experience to urban workers and suburban dwellers.…

    • 642 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    This paper will show how one CEO took her own leadership style and completely transformed a company. Carly Fiorina’s strategies for the success of computer giant, Hewlett Packard, has faced much criticism. Organizational change, specifically to the management of the company’s corporate culture, has brought about much of the criticism. In the paper we will look at the leadership style of Carly Fiorina, details of the HP-Compaq merger and the effects of the merger, further changes in HP strategy, and finally, provide recommendations.…

    • 1626 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Currency Trading in Religare

    • 11131 Words
    • 45 Pages

    As a part of the MBA curriculum at LPU, the ‘Summer Internship Program’ enables the students to enhance their skills, expand their craniums by applying various theories, concepts and laws to real life scenario which would further prepare them to face in the near future.…

    • 11131 Words
    • 45 Pages
    Satisfactory Essays
  • Better Essays

    The restaurant business is highly competitive. Success largely depends on the business’s ability to implement a marketing plan that will give the restaurant the competitive advantage over other businesses. Any restaurant business must understand the marketplace and customers’ needs and wants if it wants to grow and compete effectively. The restaurant in this marketing plan is a dine-in, or carries out family owned business specializing in leisure dining. The restaurant has a good reputation within the small community of about 6,000 people. The marketing strategy is to promote new product to the public. This restaurant is open to the public Monday – Friday from 11am to 7pm. The restaurant is currently facing stagnant profit and a decrease in customers over the past few years. The company will implement different marketing strategies to maintain current business with local customers as well as attract new customers in order to increase revenue.…

    • 4696 Words
    • 16 Pages
    Better Essays
  • Good Essays

    Location: The business is located in Cul-de-sac which is not too far from the capitals town.…

    • 955 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Professor

    • 1808 Words
    • 8 Pages

    In many industries technological innovation is now the most important driver of competitive success. Due in part to the globalization of markets, firms needs to keep continuously innovated to produce new products and services (Shilling, 2006). It is no doubt that technological innovation is a vital factor to these high-tech firms, even for these traditional industries, it is also very important.…

    • 1808 Words
    • 8 Pages
    Better Essays
  • Satisfactory Essays

    It is with a sense of deep and sincere gratitude that I express my thanks to Mr. Ranjit Kumar Quality Assurance In charge, Centurion Laboratories Baroda who has given me chance to do my project.…

    • 21837 Words
    • 88 Pages
    Satisfactory Essays
  • Good Essays

    Levendary Café is a successful chain café that is comprised of 3,500 domestic stores. This chain was distinguished by two elements: wholesome soups, salads, and sandwiches using high quality ingredients, and a commitment to service in a comfortable, friendly environment. (1) The chefs were all classically trained and many were from top culinary schools, like the Culinary Institute of America. These chefs took pride in what they created, and the food they created was designed to be gourmet. Customers raved about this, stating “Eating at Levendary makes me feel rich.” (1) Levendary realized great success over its 23 year history and had grown into a 10 billion dollar business.…

    • 807 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Training Need Analysis

    • 14672 Words
    • 59 Pages

    If words are considered to be signs of gratitude then let these words convey the very same.…

    • 14672 Words
    • 59 Pages
    Good Essays
  • Powerful Essays

    Training Report

    • 7681 Words
    • 31 Pages

    This is to certify that Anuj Arora, a student of the Maharshi Dayanand University ,Rohtak, has prepared his Training Report entitled “BFSI (Banking, Financial Services And Insurance) Sector In Outsourcing Company” at GENPACT, under my guidance. He has fulfilled all requirements leading to award of the degree of MBA (Industry Integrated). This report is the record of bonafide training undertaken by him and no part of it has been submitted to any other University or Education Institution for award of any other degree /diploma/fellowship or titles or prize.…

    • 7681 Words
    • 31 Pages
    Powerful Essays