• STA travel is a major competitor to student universe and was found in 1979 by getting assets from the fall of AUS student travel in Australia also their booming company in UK, thus it’s older than students universe.
• Zurich-dased Corporation Diethelm Keller Holding ltd owns STA travel and also business services and company DKSH (Wikipedia 2013).
• STA travel has assumed and started other transactions and thus operates in 60 countries overtaking student’s universe which operates in 50 countries. This is a major macro competitor.
• STA travel focuses on students, teachers and youth travels while students universe manifests mainly on students …show more content…
alone this making it uncontrollable(Greenberg, P. 2007).
• Student universe deals with students of 18-21 years while STA deals with teachers, students and youth under the age of 26 years this making it a major blow to the students’ universe.
• STA travel has tried to maintain its discounts to it’s customers, therefore making it a threat to the Students Universe of which is a macro factor therefore uncontrollable to the company.
• Chegg an academic dominated company. Deals strongly in the industry of online textbook renting.
• Chegg a major business competitor is not only stable and thriving in the area but a major threat to the Student universe as the market stipulates ‘the surviving business rules’ the rest can find their ways out.
• Student’s Universe being a travel industry is not given a consideration by chegg the company. It deals with digital sales and online websites thus making travel being a less priority.
• The company chegg being in the same place with Student’s Universe provides better and considerate pocket friendly books and deliveries to college students(Greenberg, P.2007).
• Chegg having websites that can make businesses and deal right from home makes it a threat that it can make the Student’s universe not really dominate due t the many factors that the company offers.
• To make matters worse the company is in the United States of America the same place Student’s universe is base.
• Marketing promotion as chegg has joined to market itself with big companies such as American Global Relief Program, therefore growing and growing a lot(Stanley, D.2004).
• The company is well financed thus making its growth outstandingly good you know.
• Chegg gives an outstanding new attractive feature that really convinces everyone such as renting out of textbooks, can be in a quarter of an year or even yearly or per semester thus making it very cheap for companies such as Student’s Universe who sell their product plus even after application of discounts does not see the face of outdoing Chegg as renting will be done again and again.
• Chegg considers the matter of not using of some of the product of which Student’s Universe has not considered looking into yet. This is making it become a threat and a major screen caption more popular than Student’s Universe. This factor is very out of hand and therefore nothing can really be done.
• ISIC IS Information music.
• Very in front in terms of technology.
• The company is a major figure in the industry of technology such as coming up with International student Identity cards and many more services and of which is dominating thus making it popular in the area an uncontrollable factor for students
Universe.
• Orbitz being hotels dominated is largely concentrated in the area of providing good and better services to this is because it is well specialized in the area while Student Universe is largely deals with many areas thus giving little attention in some of the areas thus making it difficult for it to control this factor of which is an advantage to the competitor company.
• Kayak flights and hotels are well dominated and not tempered with it is really in a well position to address even to the little matters of its customers or else students thus making it a key factor to driving The student universe to dry the water succumbed from the sweat of which this is a great macro competition factor very hard to control you know,it is the obligation of the company to adapt ways to outdo this factors.
References
Greenberg, P. (2007). The complete travel detective bible: The consummate insider tells you what you need to know in an increasingly complex world!. Emmaus, Penn: Rodale.
Stanley, D. (2004). South Pacific handbook. Emeryville, Calif: Avalon Travel.
Wikipedia 2013 retrived 2013 from http://en.wikipedia.org/wiki/StudentUniverse