Chemical Products Logistics
1. Executive Summary 3
2. Service 3
3. China Market Analysis 3
3.1PESTEL analysis 3
3.2Target Market 5
3.3Competitors in the market 6
3.3.1 indirect competitors 7
3.3.2 direct competitors 7
3.4 Barriers to entry- Porters Five Forces Analysis 8
4. USP of chemical products logistics 9
5. Marketing plan 9
5.1 product 9
5.2 price 10
5.3 place 10
5.4 promotion 12
5.5 people 12
5.6 process 12
5.7 physical evidence 12
6. Conclusion 13
7. Recommendations 13
8 .Reference list 15
1. Executive Summary
This report assesses the feasibility of launching chemical products logistics, a transport service related to dangerous goods in China.
In order to evaluate the viability of this proposition from a comprehensive view, an in-depth investigation has been done to analyze the target market and competitors,through to the application of some business tools like PESTEL, Porters 5 Forces and 7 Ps, to make the research more professional and reliable. Consequently, it has been determined that despite the fact that competitive rivalry in the existing road freight sector is relatively high, the chemicals logistics are more likely to be succeed since it focuses on a segmental market with specialist knowledge, helping to earn competitive edge over other competitors.
2. Service
Considering that although having been affected by euro economic crisis, China still maintains a high increasing growth rate compared to others countries. By launching a business in a country which I am familiar with, and with a stable economic environment is a considered decision. A transport service was selected because I had the access to such line of business in my childhood and have gained sufficient experience related to logistics to date. Besides, China is a country with vast territory and abundant resources, but the distribution of resources is fragmented, which means that the transport services are and will continue to be a promising industry with a huge demand.
Logistics,
2. Service 3
3. China Market Analysis 3
3.1PESTEL analysis 3
3.2Target Market 5
3.3Competitors in the market 6
3.3.1 indirect competitors 7
3.3.2 direct competitors 7
3.4 Barriers to entry- Porters Five Forces Analysis 8
4. USP of chemical products logistics 9
5. Marketing plan 9
5.1 product 9
5.2 price 10
5.3 place 10
5.4 promotion 12
5.5 people 12
5.6 process 12
5.7 physical evidence 12
6. Conclusion 13
7. Recommendations 13
8 .Reference list 15
1. Executive Summary
This report assesses the feasibility of launching chemical products logistics, a transport service related to dangerous goods in China.
In order to evaluate the viability of this proposition from a comprehensive view, an in-depth investigation has been done to analyze the target market and competitors,through to the application of some business tools like PESTEL, Porters 5 Forces and 7 Ps, to make the research more professional and reliable. Consequently, it has been determined that despite the fact that competitive rivalry in the existing road freight sector is relatively high, the chemicals logistics are more likely to be succeed since it focuses on a segmental market with specialist knowledge, helping to earn competitive edge over other competitors.
2. Service
Considering that although having been affected by euro economic crisis, China still maintains a high increasing growth rate compared to others countries. By launching a business in a country which I am familiar with, and with a stable economic environment is a considered decision. A transport service was selected because I had the access to such line of business in my childhood and have gained sufficient experience related to logistics to date. Besides, China is a country with vast territory and abundant resources, but the distribution of resources is fragmented, which means that the transport services are and will continue to be a promising industry with a huge demand.
Logistics,