Cherry Mobile Strategic Marketing
I. Company Profile:
History
2009 marked Cherry Mobile’s commitment to become the top value-for-money mobile phone in the country. In its first year, Cherry Mobile CEO Maynard Ngu envisioned Cherry Mobile to become the brand that has “Everything for everyone,” providing handsets that cater to different age groups and match different lifestyles.
It was a dream that became a reality. So big it captivated the market and rocked its competitors - the telecommunications bigwigs. In 2010, barely two years after it started, Cherry Mobile was voted IT Company of the Year in the 3rd Cyber Press Awards, upstaging some of the country’s technology giants.
True to its promise of bringing products that are comparable to high-end devices at affordable prices, the company continuously expands its product range--from feature phones to smartphones.
The stylish and cool designs of the Cherry Mobile P1 and P3 are for the kids and kids at heart. For the oldies, the L6 is the perfect choice with its extra-large keypads and SOS key. Meanwhile, the X90, with its kikay and swivel design, is the perfect match for girls. For young professionals and tech-savvy guys, Cherry Mobile brings together seven Qualcomm-operated smartphones that range from P4,999 to P13,999. Most of all, Cherry Mobile brings entertainment-on-the-go with its extensive collection of music and TV phone.
The stylish and cool designs of the Cherry Mobile P1 and P3 are for the kids and kids at heart. For the oldies, the L6 is the perfect choice with its extra-large keypads and SOS key. Meanwhile, the X90, with its kikay and swivel design, is the perfect match for girls. For young professionals and tech-savvy guys, Cherry Mobile brings together seven Qualcomm-operated smartphones that range from P4,999 to P13,999. Most of all, Cherry Mobile brings entertainment-on-the-go with its extensive collection of music and TV phones.
Cherry Mobile’s Massive Growth and First-in-the-Scene Innovations:
Although considered a rookie in the
History
2009 marked Cherry Mobile’s commitment to become the top value-for-money mobile phone in the country. In its first year, Cherry Mobile CEO Maynard Ngu envisioned Cherry Mobile to become the brand that has “Everything for everyone,” providing handsets that cater to different age groups and match different lifestyles.
It was a dream that became a reality. So big it captivated the market and rocked its competitors - the telecommunications bigwigs. In 2010, barely two years after it started, Cherry Mobile was voted IT Company of the Year in the 3rd Cyber Press Awards, upstaging some of the country’s technology giants.
True to its promise of bringing products that are comparable to high-end devices at affordable prices, the company continuously expands its product range--from feature phones to smartphones.
The stylish and cool designs of the Cherry Mobile P1 and P3 are for the kids and kids at heart. For the oldies, the L6 is the perfect choice with its extra-large keypads and SOS key. Meanwhile, the X90, with its kikay and swivel design, is the perfect match for girls. For young professionals and tech-savvy guys, Cherry Mobile brings together seven Qualcomm-operated smartphones that range from P4,999 to P13,999. Most of all, Cherry Mobile brings entertainment-on-the-go with its extensive collection of music and TV phone.
The stylish and cool designs of the Cherry Mobile P1 and P3 are for the kids and kids at heart. For the oldies, the L6 is the perfect choice with its extra-large keypads and SOS key. Meanwhile, the X90, with its kikay and swivel design, is the perfect match for girls. For young professionals and tech-savvy guys, Cherry Mobile brings together seven Qualcomm-operated smartphones that range from P4,999 to P13,999. Most of all, Cherry Mobile brings entertainment-on-the-go with its extensive collection of music and TV phones.
Cherry Mobile’s Massive Growth and First-in-the-Scene Innovations:
Although considered a rookie in the