Preview

Chevy Volt

Powerful Essays
Open Document
Open Document
5828 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Chevy Volt
Executive Summary

General Motors Corp. (NYSE: GM), is the world's largest automaker and has been the annual global industry sales leader for 76 years. In 2006, nearly 9.1 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall.

GM is primarily engaged in the worldwide development, production, and marketing of automobiles, consisting of cars and trucks. GM develops, manufactures, and markets vehicles worldwide through four automotive regions: GM North America (GMNA), GM Europe (GME), GM Latin America/Africa/Mid-East (GMLAAM), and GM Asia Pacific (GMAP).

The growth and profitability priorities for the future are straightforward:

• Continue to execute the North America turnaround plan;
• Grow aggressively in emerging markets;
• Continue development and implementation of GM’s advanced propulsion strategy;
• Improve business results
The Chevrolet Volt has been named the most influential product in the General Motors repositioning strategy by top executives because of its direct correlation to all the core business initiatives through some form. As Chevrolet has repositioned itself in North America they have adopted an initiative of going from “Gas Friendly to Gas Free”, through the development of their advance propulsion strategy. The advanced propulsion strategy is comprised of technologies such as: Ethanol85, active fuel management, hybrid technology, fuel cell technology, and electric (plug-in) technology. Therefore, by tying the business objectives of the North America turnaround plan and the advanced propulsion strategy together, the Volt was designed. The use of tying these two strategies together on other vehicles for Chevrolet has been very successful (hybrids & E-85 capable models), but it must be taken into consideration that no other vehicle on the market has the Chevrolet Volt’s technological prowess. In order to achieve



References: Abuelsamid, S. (2007, January 7). Detroit Auto Show: It’s here. GM’s plug-in hybrid is the Chevy Volt Concept. In AutoBlog Green. Retrieved October 11, 2007, from http://www.autobloggreen.com///07/auto-show-its-here-gms-plug-in-hybrid-is-the-chevy-v/ Chevy Volt Concept Car. (n.d.). Retrieved October 12, 2007, from http://www.chevy-volt.net/ Concept Chevy Volt. (2007). Electric Car: Chevrolet Volt. Retrieved October 14, 2007, from Chevrolet Web site: http://www.chevrolet.com/electriccar/ Current Employment Situation Releases. (2007, December 7). Missouri Economic Research and Information Center. Retrieved December 11, 2007, from http://ded.mo.gov////.stm Dennis, L. (2007). Chevy Volt: Reasons For Use and Cost Of Operation. In GM-VOLT : Chevy Volt Concept Site. Retrieved October 14, 2007, from General Motors Web site: http://www.gm-volt.com/volt-reasons-for-use-and-cost-of-operation/ Dennis, L. (2007, October 8). GM-Volt EXCLUSIVE!: Brand New Interview with Bob Boniface, GM Director of Volt Design on the Production Model Volt. In GM-VOLT : Chevy Volt Concept Site. Retrieved October 14, 2007, from General Motors Web site: http://www.gm-volt.com////gm-volt-exclusive-brand-new-interview-with-bob-boniface-gm-director-of-volt-design-on-the-production-model-volt/ Dennis, L. (2007, October 22). Under What Conditions is the Chevy Volt’s Quoted 40 Mile Electric Range Modelled? In GM-VOLT : Chevy Volt Concept Site. Retrieved November 17, 2007, from General Motors Web site: http://www.gm-volt.com////what-conditions-is-the-chevy-volts-quoted-40-mile-electric-range-modelled/ Dennis, L. (2007, October 22). Under What Conditions is the Chevy Volt’s Quoted 40 Mile Electric Range Modelled? In GM-VOLT : Chevy Volt Concept Site. Retrieved November 17, 2007, from General Motors Web site: http://www.gm-volt.com////what-conditions-is-the-chevy-volts-quoted-40-mile-electric-range-modelled/ Piziks, K. (2007, January 11). The Buzz Around the Chevy Volt. In treehugger. Retrieved October 13, 2007, from http://www.treehugger.com////_buzz_around.php 2006 Full Annual Report. (2007, April 1). Annual Reports. Retrieved October 14, 2007, from General Motors Web site: http://www.gm.com//_information/_info/

You May Also Find These Documents Helpful

  • Best Essays

    Gm Volt Essay

    • 3721 Words
    • 15 Pages

    GM plans to release a new 5 door sedan, extended range electric vehicle which will be known as the Volt, a promotional image can be seen on the report title page.…

    • 3721 Words
    • 15 Pages
    Best Essays
  • Good Essays

    Mktg Case

    • 496 Words
    • 2 Pages

    The U.S. electric passenger car industry in 2011 was described as being in its infancy, because it is still a new concept to buyers. However there are signs of growth from 2011-2015. Buyers do not consider the car because of price, travel range and vehicle size, along with other secondary concerns.…

    • 496 Words
    • 2 Pages
    Good Essays
  • Best Essays

    Nissan Leaf

    • 3003 Words
    • 13 Pages

    The Nissan Leaf is the first to enter the all-electric vehicle market. However, due to the current recession and the research and development costs put into designing the Leaf, our financial performance has been declining. Furthermore, there is still a lack of consumer faith in all-electric vehicles due to unsuccessful launches of other electric vehicles and competitors are ready to launch their own all-electric vehicle models. Our main objectives are to increase awareness of the leaf and attain 40% of the all-electric vehicle market by the end of 2012. The purpose of this report is to address the above issues and provide an action plan.…

    • 3003 Words
    • 13 Pages
    Best Essays
  • Good Essays

    One strategic plan that General Motors utilizes is to “lead in advanced technologies and quality in creating the world 's best vehicles” (General Motors, 2014). This strategic goal was put in place by General Motors in 2014 to set the goal of how to make the best vehicles in the world and to maximize profits by doing so. The strategy will achieve the goal of General Motors for wanting “to earn customers for life,” (General Motors, 2014) and will also be utilized on a yearly basis by changing the designs of vehicles and improving upon features that are already there.…

    • 775 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    GM financial analysis

    • 5450 Words
    • 22 Pages

    Toyota Motor Company. (2013). Financial Statements. Retrieved April 10, 2013, from Toyota Motor Corporation Global Website: http://www.toyota-global.com/investors/financial_data/…

    • 5450 Words
    • 22 Pages
    Powerful Essays
  • Better Essays

    Electrical cars

    • 1341 Words
    • 6 Pages

    Currently electric vehicles are slowing becoming popular with some already on show room floors. Furthermore, there are many enthusiasts and groups that have really been pushing their use. Tough these cars do not share the same performance qualities of some gas-powered cars; the current technology has been rapidly catching up. Hybrid vehicles have offered in some ways the best of both worlds. The cars are environmentally friendly yet offer the power and distance capabilities of other cars on the market. Furthermore, there have been many ways of supplying electricity to the cars including home-rechargeable batteries and hydrogen power. Electric vehicles are a definite possibility for the future because they have the lowest emissions while driving.…

    • 1341 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    4. The plan for the Chevy Volt seems to be based partly on the assumption that oil prices would remain high and yet in late 2008, oil prices collapsed in the wake of a sharp global economic slowdown…

    • 358 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    General Motors (hereafter GM) Company, one of the world’s largest automakers, traces its roots back to 1908 and its annual revenue in 2000 of $185 billion. The company sells 8 million vehicles per years, 3.2 million of which are produced and market outside of its North America. GM caught 27 percent share of the North America and 9 percent share of the market in the rest of the world as well as GM captured 12 percent share in the Western Europe in 2000 which is second only to that of ford. With its global headquarters in Detroit, GM employs 235,000 people in every major region of the world and does business in some 140 countries. GM and its strategic partners produce cars and trucks in 34 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Opel, Vauxhall and Wuling. GM’s largest national market is the United States, followed by China, Brazil, the United Kingdom, Canada, Russia and Germany. GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services. General Motors Company acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer operations of the old General Motors Corporation.…

    • 2177 Words
    • 9 Pages
    Good Essays
  • Good Essays

    AES case study

    • 373 Words
    • 1 Page

    in Suzuki and is only exposed to $.09 billion. Their percentage ownership in Suzuki is…

    • 373 Words
    • 1 Page
    Good Essays
  • Powerful Essays

    United States Environmental Protection Agency, A Comprehensive Analysis of Biodiesel Impacts on Exhaust Emissions, October 2002…

    • 3419 Words
    • 14 Pages
    Powerful Essays
  • Satisfactory Essays

    The trends in the external environment that favoured the pursuit of the Chevy Volt project are surging oil prices, Telsa Motors introducing their lithium ion sports car to the market, increasing concern for global warming which may lead to tighter regulations designed to limit carbon emissions, the costs of manufacturing lithium ion batteries was falling, and Toyota’s best selling hybrid called the Prius. The rise of oil prices leads to increased gas prices and as a result consumers demand for fuel efficient cars increased which was proven by the number of Prius’ sold by Toyota.…

    • 404 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Automobile becomes a necessary of transportation. As the result, every automobile manufacturer is trying to share in automobile market. At beginning, there were only few automobile manufacturers in the world, especially in the United State and Europe. As time passing by, not only American auto brands and European auto brands in the world, but also Korean auto brands and Japanese auto brands. Especially the Toyota is an auto giant brand from Japan. The global automobile market is not as simple as one hundred years ago. Therefore, how to survive in a new competitive automobile industry is become a serious issue for American automobile brands, General Motors (GM) and Ford Motor Co. (Ford), which both have one-hundred-year history. Offer variety automobile products, such as convertible, coupe, hatchback, sedan, SUV, truck, van, and wagon is not the only way to satisfy automobile customers. Automobile manufacturers now also need to pay attention to global environment issues, such as green environment issue, technological issue, energy issue, and even political issue. This paper will discuss how these two American global automobile manufacturers deal with the issues to survive in the competitive global automobile industry, and what are the appropriate strategies that GM and Ford need to be globally successful.…

    • 3593 Words
    • 15 Pages
    Powerful Essays
  • Satisfactory Essays

    Chevy Volt

    • 776 Words
    • 4 Pages

    3. The impediment that existed with GM is the vision of managers. The main reason that stalled Chevy Volt project at the first place is the vision of GM managers. They did not agree on the project because the failure of EV1 in the past that did not sell well and the other factors that make them not confident with Chevy Volt project at that time.…

    • 776 Words
    • 4 Pages
    Satisfactory Essays
  • Better Essays

    There are a number of trends from external environment that encourage the Chevy volt project to occur. Sharply increasing of oil prices driven by growing demand in developed countries forces people to find cheaper alternative fuel or more fuel efficient cars. With increasing concern on global warming, people are interested in cleaner energy that can substitute the traditional fuel, which is the cause of greenhouses gases. The improvement in technology allowed the lithium ion batteries to be affordable by consumers and being more efficiency. Finally, electric cars or hybrids are already on the market and some of them were proved to gain attention from consumers such as Totota Prius.…

    • 987 Words
    • 3 Pages
    Better Essays
  • Good Essays

    Chevy Volt

    • 579 Words
    • 3 Pages

    2. What trends in the external environment favored the pursuit of the Chevy Volt project? Gas price was increasing sharply because of growing demand in developed countries including China and India Global Warming become a significant concern so people trend to use the car which produce less Carbon Dioxide. The cost of Manufacturing lithium ion batteries was falling and new technology make them more powerful Demand for fuel efficient car like Prius (Toyota) that utilize new battery technology…

    • 579 Words
    • 3 Pages
    Good Essays