Chicboy Marketing Plan
I. EXECUTIVE SUMMARY
* SITUATIONAL AND ANALYSIS BACKGROUND
Chic-Boy™ is a new trademark and business model of Pier One Bar and Grill Holdings Corporation, the company behind the successful Pier One Bar and Grill restaurant chain in the Philippines.
It is a quick-service restaurant that is a "cut above" fast food, with a cult-like following. Our concept focuses on quality, variety and service. Chic-boy’s pride is its Cebu Lechon Manok and Cebu Lechon Liempo marinated and stuffed with her band spices and charcoal broiled to juicy and tasty perfection. * Objectives
The main objective of Chic-Boy is to provide people/ their customers with great foods at affordable prices, provide convenience by allowing family reunions and get together. And last but not the least, one of their objectives is to expand the business by providing and allowing franchise. * THE FRANCHISOR-FRANCHISEE RELATIONSHIP
Franchisor shall provide Franchisee with specifications for brands and types of any equipment, fixtures and furniture required for the Franchised Facility, The Franchisor will provide supplies such as products, equipment and materials previously designed and provided by the Franchisor to be used in the Franchised Facilities and “services” that includes, but is not limited to, consistent innovation and renovation of products and processes, in-store audit checks related to the consistent practices of hygiene, safety, and proper implementation of pre-defined pharmacy practices and methods, also training and assistance program will be given. * Responsibilities of the Franchisee
The responsibility of the franchisee will focus on the continuing services and royalty fees, accounting and records, standards of quality and performance. * PRODUCTS AND SERVICES
The company offers a wide variety of meals such as Chiquito Meals, Chibog-Busog Meals, Cebu Lechon, Magandand Umaga Meals, Sphagetamis, Japanese, Appetizers, Merienda, Desserts, Soup, Sizzling Specials and
* SITUATIONAL AND ANALYSIS BACKGROUND
Chic-Boy™ is a new trademark and business model of Pier One Bar and Grill Holdings Corporation, the company behind the successful Pier One Bar and Grill restaurant chain in the Philippines.
It is a quick-service restaurant that is a "cut above" fast food, with a cult-like following. Our concept focuses on quality, variety and service. Chic-boy’s pride is its Cebu Lechon Manok and Cebu Lechon Liempo marinated and stuffed with her band spices and charcoal broiled to juicy and tasty perfection. * Objectives
The main objective of Chic-Boy is to provide people/ their customers with great foods at affordable prices, provide convenience by allowing family reunions and get together. And last but not the least, one of their objectives is to expand the business by providing and allowing franchise. * THE FRANCHISOR-FRANCHISEE RELATIONSHIP
Franchisor shall provide Franchisee with specifications for brands and types of any equipment, fixtures and furniture required for the Franchised Facility, The Franchisor will provide supplies such as products, equipment and materials previously designed and provided by the Franchisor to be used in the Franchised Facilities and “services” that includes, but is not limited to, consistent innovation and renovation of products and processes, in-store audit checks related to the consistent practices of hygiene, safety, and proper implementation of pre-defined pharmacy practices and methods, also training and assistance program will be given. * Responsibilities of the Franchisee
The responsibility of the franchisee will focus on the continuing services and royalty fees, accounting and records, standards of quality and performance. * PRODUCTS AND SERVICES
The company offers a wide variety of meals such as Chiquito Meals, Chibog-Busog Meals, Cebu Lechon, Magandand Umaga Meals, Sphagetamis, Japanese, Appetizers, Merienda, Desserts, Soup, Sizzling Specials and