Chicboy Marketing plan
Bench
LEGAL FORMS OF BUSINESS
NAMES OF OWNERS
Ben Chan is a Chinese-Filipino entrepreneur. He is the founder of Bench, the Philippines's largest clothing chain, under the trademark Suyen Corporation.
With his world-class fashion style and work ethic, Chan has expanded the Philippine clothing chain into international markets including China, the land of his forefathers. He is the brother of Liwayway Marketing Corporation founder Carlos Chan. Ben comes from a family of serial entrepreneurs. He is the son of Chan Lib, a Chinese immigrant. Together with his wife See Ying, Chan Lib established Liwayway Marketing Company, which soon became the country's leading starch supplier with its flagship product, Liwayway Gawgaw (laundry starch). The company primarily specialized in repacking flour and coffee products. In 1966, the business was converted into a corporation, as it expanded into the distribution of pomade, candles, candies, and sauces. By 1974, under the second generation management headed by Ben Chan's brother Manuel Chan, LMC diversified into the manufacture of snack foods such as “Oishi Prawn Crackers” and “Kirei Yummy Flakes.” Ben's brother Carlos Chan founded Liwayway (China) Company, Limited which has become a salty snack powerhouse in mainland China.
Ben went to school in Manila, but moved to San Francisco for an interior design course. It was there where he immersed himself in design and art. Upon his return from the US, he established Dimensione, a modern furniture store, and Finale, an art gallery. In 1987 he started a small t-shirt shop in Manila's SM department store. His t-shirts were known for its affordable prices and distinctive style. It would eventually become the beginnings of Bench, the fashion clothing line, under the family owned Suyen Corporation.
BRIEF NARRATIVE OF THE NATURE OF THE BUSINESS
Chan is a legend in marketing strategies such that he is one of the first Filipino
LEGAL FORMS OF BUSINESS
NAMES OF OWNERS
Ben Chan is a Chinese-Filipino entrepreneur. He is the founder of Bench, the Philippines's largest clothing chain, under the trademark Suyen Corporation.
With his world-class fashion style and work ethic, Chan has expanded the Philippine clothing chain into international markets including China, the land of his forefathers. He is the brother of Liwayway Marketing Corporation founder Carlos Chan. Ben comes from a family of serial entrepreneurs. He is the son of Chan Lib, a Chinese immigrant. Together with his wife See Ying, Chan Lib established Liwayway Marketing Company, which soon became the country's leading starch supplier with its flagship product, Liwayway Gawgaw (laundry starch). The company primarily specialized in repacking flour and coffee products. In 1966, the business was converted into a corporation, as it expanded into the distribution of pomade, candles, candies, and sauces. By 1974, under the second generation management headed by Ben Chan's brother Manuel Chan, LMC diversified into the manufacture of snack foods such as “Oishi Prawn Crackers” and “Kirei Yummy Flakes.” Ben's brother Carlos Chan founded Liwayway (China) Company, Limited which has become a salty snack powerhouse in mainland China.
Ben went to school in Manila, but moved to San Francisco for an interior design course. It was there where he immersed himself in design and art. Upon his return from the US, he established Dimensione, a modern furniture store, and Finale, an art gallery. In 1987 he started a small t-shirt shop in Manila's SM department store. His t-shirts were known for its affordable prices and distinctive style. It would eventually become the beginnings of Bench, the fashion clothing line, under the family owned Suyen Corporation.
BRIEF NARRATIVE OF THE NATURE OF THE BUSINESS
Chan is a legend in marketing strategies such that he is one of the first Filipino