Preview

Chick-Fil-A Business Analysis

Satisfactory Essays
Open Document
Open Document
279 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Chick-Fil-A Business Analysis
To purse social objectives and improve the firm’s performance I urge YUM to perform strategic focus groups, implement a healthy initiative on KFC’s menu, and advertise their sustainable efforts. Strategic focus groups can lend a ‘word of mouth’ effect onto the organizations. For example, to win back considerable market share in the chicken industry, KFC needs to tap in the communities to find out why exactly do people prefer Chick-Fil-A over KFC. With the results of the focal groups, KFC needs to implement a takeover campaign equipped with diversity shown in advertising commercials, comedic themes and even a slogan or catchy jingle. In addition, KFC needs to be modernized to inform consumers of how they got rid of palm oil, how they recycle
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Financial Analysis: Chipotle
    • 1753 Words
    • 8 Pages

    Financial Analysis: Chipotle

    Chipotle Mexican Grill was a concept turned reality by a gentleman by the name of Steve Ells. Chipotle Mexican Grill provides excellent Mexican cuisine driven by a concept of “Food with Integrity”. The first chipotle Mexican grill was opened in 1993 in Denver Colorado. By the end of 1995 there were three. In 1996 alone, Steve Ells opened five more Denver-area restaurants growing by a total of eight stores in three years. By 1998 Chipotle Mexican Grill was showing much promise. In order to meet their growth needs Chipotle took on outside investors. In 1999 they opened their first out-of-state stores in Minnesota and Ohio. As Steve was seeing rapid growth with his company, he was also noticing significant issues with the quality of the food being desired in this industry. After learning how pork was traditionally raised in the United States Steve Ells started his business down a new path. This lead to the concept of “Food with Integrity” , which was as a result of Steve’s decision to sell only the highest quality organic and naturally raised foods. Chipotle Mexican Grill continues to grow rapidly and in 2006 went public on the New York Stock Exchange. By 2012, Chipotle Mexican Grill had over 1400 company-owned stores taking over as the number two Mexican fast food restaurant for total sales in the US market. Today the overall business environment for Chipotle Mexican Grill is very good. The company has grown by over 50% since 2010 and is seeing increases in revenue averaging between 18% and 20% each year. Since going public the company has seen a 4000% return in their stock prices. Chipotle Mexican Grill continues to grow an average of 150+ stores per year. Based on their financial reporting for 2013 they had reached $3.21 billion in revenue. The significant amount of growth…

    • 1753 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    EST1 Task 1
    • 899 Words
    • 3 Pages

    EST1 Task 1

    For several years, customers of Company Q have requested that Company Q offer a more health conscience and organic variety of foods. Due to the recent closure of two stores, it is noted that there are now funds available to provide this request at the remaining open franchises. Company Q recognizes that in order to regain the customer’s trust, they need to be accommodating to the desires and needs of their customers. The first recommendation is to continue to provide the healthier, organic food varieties being requested. This action…

    • 899 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Chick-Fil-A Analysis
    • 73 Words
    • 1 Page

    Chick-Fil-A Analysis

    Chick-fil-A is the most popular fast food chicken restaurant. Chick-fil-A, the second largest quick-service chicken restaurant chain in the United States, based on sales (LaRoy, 2013). Known for their healthy food choices, cow centered atmosphere and religious beliefs. Chick-fil-a is a brand like know other. Chick-fil-A stepped outside the box and have taken some risk that have led to great results. Being different is one of the reasons why this company is…

    • 73 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Chick Fil A Essay
    • 630 Words
    • 3 Pages

    Chick Fil A Essay

    The types of marketing strategies used by Chick-fil-A are substantial and completely different from every other restaurant in the United States. Chick-fil-A’s unique corporate culture derives from Cathy’s Christian background and his desire to inspire and influence people. The company’s official statement of corporate purpose is “to glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come in contact with Chick-fil-A” (Wilkinson, p.631). Another form of their marketing strategy that Chick-fil-A uses is their extensive corporate giving programs. The company has helped thousands of restaurant employees, foster children, and other young people through the WinShape Foundation that Cathy established in 1984 to help “shape winners” (Wilkinson, p.631). Their advertising is also a key role in their marketing…

    • 630 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    chick fil A analysis
    • 1168 Words
    • 4 Pages

    chick fil A analysis

    Chick-fil-A uses the 4P (Product, Price, Place, and Promotion) as many businesses commonly for recipe for success. Furthermore, Chick-fil-A uses two additional "P" for marketing strategy planning process. That is "Purpose" and "People." Chick-fil-A's purpose guides the company strategy planning process and Chick-fil-A's people are key to implementing its strategy. Here is the marketing analysis of Chick-fil-A.…

    • 1168 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Hr 587 - Project
    • 1257 Words
    • 6 Pages

    Hr 587 - Project

    With McDonald’s change to refocus their product lines, they must reevaluate their consumer to understand what the consumer wants, needs, and overall goals. A more health focus consumer base will be more concerned with what they are ingesting into their bodies for fuel and will select restaurants that are aligned with their over goals.…

    • 1257 Words
    • 6 Pages
    Good Essays
    Read More
  • Powerful Essays

    Strategic Initiative Paper Fin/370
    • 1726 Words
    • 7 Pages

    Strategic Initiative Paper Fin/370

    McDonalds is a corporation that has great success because of good strategy and planning. In the next five years, McDonalds needs to keep up with the changes of the consumer and social trends that bring an impact to the bottom line. As noticed, recently McDonalds has changed its image to appeal to a greater group of customers. A plan that the corporation can integrate is to visualize the future. This not only includes a financial visualization, but actual changes done to restaurants, menus, staff and everything that attracts the consumer in. With the same visualization for the future, McDonalds has to see what customers they are trying to bring in. Whether it is children, young adults or a more mature crowd, profiling the customers will help see what it is that the people want. Their mission to appeal to more people will be seen as the changes are made throughout the corporation. When the changes are made the success will be seen in their revenues and profits. Another strategy to use would be to market all the consumers of all ages. Commercials on TV and billboards that attract children can also be used to attract the parents and grandparents. Once they are in the restaurant the menu should be fit to meet the needs of all of them. Incorporating menus that are more organic or more selections for those who are vegetarians can also bring in good profits and a more faithful customer base. For McDonalds, as for any…

    • 1726 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Good Essays

    Business Analysis: Chick-Fil-A
    • 494 Words
    • 2 Pages

    Business Analysis: Chick-Fil-A

    An article I selected from the Wall Street Journal explains how Chick-fil-A was founded and the reason this establishment is so different than many other fast food restaurants. The article states, “The chain's locations are closed on Sundays and play religious-themed music” (Calia & Jargon, 2014). The concept of this entirely different style of fast food has caught on in the Southern States and many customers appreciate the fact that the restaurant stays so true to its values. Since the beginning when S. Truett Cathy opened his first eatery called the Dwarf Grill there has been a focus centered around God. The revenue the company is losing from a busy weekend day doesn’t set this them back, it actually seems to have made more loyal customers…

    • 494 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Kraft Foods Business Analysis
    • 758 Words
    • 4 Pages

    Kraft Foods Business Analysis

    Businesses typically generate a strategy to help their plan become a reality as they began to put it in motion. Some strategies work out for the better of the organization and some strategies have to be reevaluated. Strategies are formed on either a business, corporate, or international level. Throughout the world, there are billions of businesses that function using different strategies.…

    • 758 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Comparing Business Functional Areas of Southern Fried Chicken and Apple
    • 1373 Words
    • 4 Pages

    Comparing Business Functional Areas of Southern Fried Chicken and Apple

    Tesco’s and Apple have various functional areas, below are some areas with some examples in each of the businesses.…

    • 1373 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Chick Fil A Case Analysis
    • 164 Words
    • 1 Page

    Chick Fil A Case Analysis

    Chick-Fil-A’s positioning is the act of designing a company’s offering and image to occupy a distinctive place in the minds of the target market. Chick-fil-A has also reinforced its brand positioning by tapping into its customers emotional response. Many marketing experts believe that a good positioning should appeal to both the head and the heart. They always had a very strong religious stand since the early days of the company, which aid distinguish the brand from its competitors. The company’s Christian based values play a major role in its image around America. One may question that closing on Sunday is a competitive advantage as any competitor could do likewise, although competitive advantage is not easily duplicated, but perhaps their…

    • 164 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Chick-Fil-A Personal Analysis
    • 1541 Words
    • 7 Pages

    Chick-Fil-A Personal Analysis

    I spent 36 hours on my computer last weekend. I could tell you what I tell my mom “I was writing my essay the whole time”, but in reality I was just playing video games. I have routinely been told throughout my high school and college careers that I lack the work ethic to succeed, but I have the work ethic to succeed in which I am motivated succeed at.…

    • 1541 Words
    • 7 Pages
    Good Essays
    Read More
  • Good Essays

    Food Inc Case Study
    • 687 Words
    • 3 Pages

    Food Inc Case Study

    1. Food production has changed more in the last 10 years than in the preceding 10,000.…

    • 687 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Analysis of Food Inc.
    • 1594 Words
    • 7 Pages

    Analysis of Food Inc.

    Studies have shown that many people all over the world are unaware of where their food comes from. When an individual goes to consume a food product, he or she could be completely oblivious to the methods of manufacture, processing, packaging or transportation gone into the production of the food item. It is often said that ‘ignorance is bliss’ – perhaps this rings true in the case of food, its origins and its consumption as well. In such a scenario, eating well could seem like an unlikely prospect. The definition of ‘eating well’ in modern times seems to have gone from eating healthily, to eating ethically. The manner in which food is produced and consumed has changed more rapidly in the past fifty years than it has in the previous ten thousand years (Pollan and Schlosser, 2008). With this swift transformation, various ethical issues came to the fore. Food production is now done large scale in factories, rather than in farms. Mass production of various types of food, from crops and vegetables to seafood and meat, is very much the norm. The fact that food is mass produced nowadays is already something that a lot of people do not know about. The reason behind this is that food producing firms do not want the consumers – their customers – to know too much about the food manufacturing industry (Pollan and Schlosser, 2008), in the fear that customer loyalty could be lost upon their finding out various truths. To retain their customer base, according to documentary film ‘Food, Inc.’, narrated by Michael Pollan and Eric Schlosser, the image associated with food in the United States of America is that of an American farmer. Various motifs plastered all over food packaging and advertisements for food products, such as green pastures for grazing cattle, picket fences, the typical farmhouse, vast meadows and, most importantly, the farmer, lead consumers to believe that their food still comes from farms, or at least a pastoral version of small time cottage industries. With…

    • 1594 Words
    • 7 Pages
    Better Essays
    Read More
  • Good Essays

    Industry Analysis - Mcdonalds
    • 696 Words
    • 3 Pages

    Industry Analysis - Mcdonalds

    Rivalry – there are appoximately 8 million restaurants worldwide in an extremely competitive environment. Within the industry, there are about 300 companies involved in chain restaurants.…

    • 696 Words
    • 3 Pages
    Good Essays
    Read More

Related Topics