First of all, the target market are customers, mainly families, who want quick high quality food. Chick-fil-A also emphasizes on the 4Ps; Product, Price, Place, Promotion with the addition of Purpose and People. When it comes to product, Chick-fil-A serves their food with the freshest ingredients and is cooked daily or every few minutes in specific. The operators, in addition, plans out just enough inventory to sell. Their menus gives them the freedom of choice and caters to many people. For example, people who are more focused on nutritional goals and health, a variety of items like the wraps and salads are offered and those who are not are still able to…
Chipotle operates under a single business strategy in which it generated at least 95% of revenue from corporate owed restaurant. The advantage of having a single business strategy is that Chipotle focused their operation on one idea to expand their opportunity and growth. They focus their growth on Chipotle Mexican Grill domestically and internationally. Chipotle devoted their effort to one concept allowed them to create a more comprehensive plan. All their departments are working towards the same goals and objectives which can lead to better management.…
The Chick-fil-A, Inc. extends beyond their illustrious food menu as the company is heavenly involved in the community and committed to providing excellence customer service. Throughout the years, the company has donated over $68 million to over 700 educational and charitable organizations, such as: A Commitment to Higher Learning, Disaster Relief, and Military Appreciation. Convoy of Hope (2013), published an article entitled, “Chick-fil-A Colorado Relief Drive”. The article discusses that Chick-Fil-A restaurants in Colorado and Wyoming partnered Convoy of Hope in October to provide disaster relief to Colorado residents impacted by recent flooding. Dedicated employees of the company supplied food to the families of flood victims and first responders.…
Chick-fil-A is the most popular fast food chicken restaurant. Chick-fil-A, the second largest quick-service chicken restaurant chain in the United States, based on sales (LaRoy, 2013). Known for their healthy food choices, cow centered atmosphere and religious beliefs. Chick-fil-a is a brand like know other. Chick-fil-A stepped outside the box and have taken some risk that have led to great results. Being different is one of the reasons why this company is…
Chipotle Mexican Grill restaurant received a lawsuit against them because the false advertising is violating “Don’t lie” in the KTER. Lying has a negative result on human flourishing. Because it diminishes trust between human beings, may become a habit. Also leads people to make decisions on false information. With this violation many are affected. In chipotle all the diners were affected. The diners flourishing was damaged because they possibly made a decision they would not usually make with the lie told, they doubt their own ability to assess the truth and to make decisions. Impacted their relationships and their choices.…
This paper explores the principles and Christian values of Truett Cathy, and the positive effects on the Chick-fil-a organizations. At the time of his death, there were more than 1,800 Chick-fil-A restaurants in 40 states and Washington, D.C. Cathy’s approach was largely driven by personal satisfaction and a sense of obligation to the community and its young people. Chick-fil-A franchises are closed on Sundays. Cathy opened his first restaurant on a Tuesday, and found that, by Sunday, he was “just worn out.” He noted that, like himself, many of his customers preferred to observe the Christian Sabbath and, in their case, not eat out on Sundays, so his restaurants have been closed on Sundays ever since. This paper examines the relationship between Truett Cathy and how the Christian values within a workplace can positively influence the culture of the organization and also contribute to its success.…
S. Treutt Cathy started Chick-fil-A in 1946. This chain’s origin can be traced to the Dwarf Grill, which was located in the city of Hapeville, Georgia, right outside Atlanta. After 15 years of working in the fast food industry, Cathy discovered a pressure fryer, which could ridiculously fast cook a chicken sandwich in the same amount of time it takes to cook a fast-food hamburger. Upon this mind boggling discovery, Truett decided to register his company name as Chick-fil-A, Inc., with the trademark slogan, “We Didn’t Invent Chicken, Just the Chicken Sandwich.” He later opened his first Chick-fil-A fast food restaurant in 1967, which was located in the Greenbrier Mall in Atlanta. The chain took off rather quickly in the 1970s and 1980s with…
Being in the food industry it’s hard to please customers and give fast reliably service, but Chick-fil-A has set itself apart by doing a few simple things. Its commitment to…
While most companies were closing or downsizing, Chick-fil-A was economically thriving. The restaurant’s system-wide sales in 2012 reached $4.6 billion, which was a fourteen percent increase from the sales in 2011. In 2009, it was written in the Atlanta Journal-Constitution that Chick-fil-A had plans of going global by opening restaurants overseas projected “within the next ten years.” There are many variations of Chick-fil-A, which also help generate sales: more than 300 Chick-fil-A’s are being operated in shopping malls, thirty-three drive-thru-only restaurants exist throughout the United States, eleven Chick-fil-A Dwarf Houses (the original full-service restaurant) are in operation in the Atlanta metro area, three Truett’s Grill restaurants in Georgia, around 237 licensed, non-traditional stores are in operation (college campuses, airports, etc.), and there are six satellite/”lunch counter” locations in places, such as…
An article I selected from the Wall Street Journal explains how Chick-fil-A was founded and the reason this establishment is so different than many other fast food restaurants. The article states, “The chain's locations are closed on Sundays and play religious-themed music” (Calia & Jargon, 2014). The concept of this entirely different style of fast food has caught on in the Southern States and many customers appreciate the fact that the restaurant stays so true to its values. Since the beginning when S. Truett Cathy opened his first eatery called the Dwarf Grill there has been a focus centered around God. The revenue the company is losing from a busy weekend day doesn’t set this them back, it actually seems to have made more loyal customers…
Chick-fil-A is a fast food restaurant based off of their founder's, Truett Cathy, morals. Christianity was a key principal in Cathy's idea of his ideal business. There are tons of businesses today who do not mix church and state, but Cathy had a different idea in mind. Although Chick-fil-A receives criticism for the morals they uphold, they have taken over America. According to Business Insider, Chick-fil-A has dominated America as over the majority of state's favorite restaurant. As a Christian myself, I enjoy the atmosphere Chick-fil-A creates for their customers. I love walking in to a clean restaurant, Christian music is playing, amiable cashiers and other employees, and, of course, delicious food. I personally think Chick-fil-A does an…
A college university is all about the fast pace schedules and the on-the-go movement throughout the day, but when the time slows down and your stomach begins to growl you want something that will satisfy those hunger urges. At The University of New Mexico there are many convenient restaurants on campus in business for students, staff, and visitors. In the well-known Student Union Building (SUB) restaurants such as Saggio’s, Dos Hombres, and Time Square Deli are open to the public, but if you are looking for that fast fulfilling takeout food, Sonic and Chick-fil-A are the best places to attend.…
The purpose of this paper is to discuss the biblical values that are displayed by Chick-Fil-A Inc., which are value-based leadership, social responsibility, and stewardship. These values are not only displayed within the organization, but are also present in the communities in which operates, as well as other businesses that are associated with Chick-Fil-A, such as it?s suppliers. Chick-Fil-A has included these values in it?s corporate culture and philosophy from the founding it?s…
Chick-Fil-A history. Started by S. Truett and his brother Ben Cathy in 1964, opened an Atlanta diner known as The Dwarf Grill (later renamed The Dwarf House). Chick-fil-a is a fast food industry icon in the eyes of the public. The culture of the organization is always inviting and servant. The Chick-fil-A corporate purpose is, “ To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact with Chick-fil-A.” Chick-fil-A’s positive culture is consistently demonstrated through its employees and observed through its guests. Chick-Fil-A leadership program manual the first bit of information the text gives you is the importance a positive influence can have. Fundamental…
I spent 36 hours on my computer last weekend. I could tell you what I tell my mom “I was writing my essay the whole time”, but in reality I was just playing video games. I have routinely been told throughout my high school and college careers that I lack the work ethic to succeed, but I have the work ethic to succeed in which I am motivated succeed at.…