Chick Fil A Essay
Case Study
2013
Chick-fil-A
Looking at this case study, it really shows me how a company that has morals and beliefs can still make it in this competitive environment. I am a huge Chick-fil-A fan and am proud of them for standing by their beliefs.
The types of marketing strategies used by Chick-fil-A are substantial and completely different from every other restaurant in the United States. Chick-fil-A’s unique corporate culture derives from Cathy’s Christian background and his desire to inspire and influence people. The company’s official statement of corporate purpose is “to glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come in contact with Chick-fil-A” (Wilkinson, p.631). Another form of their marketing strategy that Chick-fil-A uses is their extensive corporate giving programs. The company has helped thousands of restaurant employees, foster children, and other young people through the WinShape Foundation that Cathy established in 1984 to help “shape winners” (Wilkinson, p.631). Their advertising is also a key role in their marketing …show more content…
One of the reasons I say that is because they are the first company to do it and if any company was to follow they would be called copycats of Chick-fil-A and I believe that it wouldn’t be a benefit for the company. The only way that it might work for a company, it would have to be a new company to the market and couldn’t sell chicken or look anything like Chick-fil-A. Probably in my opinion there isn’t another retailer in any type of industry that could get away with being closed on Sunday without backlash. Since Chick-fil-A started this at the beginning of the company and have stuck to their guns on this and that’s why they have had success with it, and honestly that’s Chick-fil-A’s special thing for the industry and no one else could use
2013
Chick-fil-A
Looking at this case study, it really shows me how a company that has morals and beliefs can still make it in this competitive environment. I am a huge Chick-fil-A fan and am proud of them for standing by their beliefs.
The types of marketing strategies used by Chick-fil-A are substantial and completely different from every other restaurant in the United States. Chick-fil-A’s unique corporate culture derives from Cathy’s Christian background and his desire to inspire and influence people. The company’s official statement of corporate purpose is “to glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come in contact with Chick-fil-A” (Wilkinson, p.631). Another form of their marketing strategy that Chick-fil-A uses is their extensive corporate giving programs. The company has helped thousands of restaurant employees, foster children, and other young people through the WinShape Foundation that Cathy established in 1984 to help “shape winners” (Wilkinson, p.631). Their advertising is also a key role in their marketing …show more content…
One of the reasons I say that is because they are the first company to do it and if any company was to follow they would be called copycats of Chick-fil-A and I believe that it wouldn’t be a benefit for the company. The only way that it might work for a company, it would have to be a new company to the market and couldn’t sell chicken or look anything like Chick-fil-A. Probably in my opinion there isn’t another retailer in any type of industry that could get away with being closed on Sunday without backlash. Since Chick-fil-A started this at the beginning of the company and have stuck to their guns on this and that’s why they have had success with it, and honestly that’s Chick-fil-A’s special thing for the industry and no one else could use