When Steve Ells decided to create a restaurant concept that combined the quick-serve experience with exceptional quality food, he didn’t know it would be an instant hit (Thompson, Peteraf, Gamble, & Strickland III, 2015). He was looking for a way to use his culinary training and restaurant experience to elevate the fast-food concept. This transformed the way people thought about fast-food. His concept centered on a focused menu serving only high-quality, fresh ingredients using traditional cooking methods and made-to-order preparation in a restaurant interior that was aesthetically pleasing but still prepared in under 2-3 minutes. And Chipotle Mexican Grill was born! Within six years of being open, Chipotle Mexican Grill went public on the New York Stock Exchange, doubling its stock price the first day (Thompson et al., 2015). Year after year, Chipotle has been able to grow revenue from $3.2 billion to $4.1 billion ("CHIPOTLE MEXICAN GRILL INC (CMG:New York): Financial Statements - BusinessWeek," n.d.). See Exhibit 2 for Chipotle’s Financial Statement.…
Chick-fil-A stands out because it is one of the few prominent large businesses that is closed on Sundays. Firstly, it benefits the workers because they get at least one day of the week off and that shows how much they value their employees. Secondly, customers with the same Christian beliefs have more respect on the business because they keep their Sabbath Day holy to honor God which helps in retaining loyal customers. Lastly, it decreases the possibility of customers getting sick of the food. Since it is closed on Sundays, customers are more eager to have Chick-fil-A the next day it opens. Customers will not have the mentality that it is opened everyday so they can go whenever they want which sometimes turns out otherwise, they do not go at…
Chick-fil-A is the most popular fast food chicken restaurant. Chick-fil-A, the second largest quick-service chicken restaurant chain in the United States, based on sales (LaRoy, 2013). Known for their healthy food choices, cow centered atmosphere and religious beliefs. Chick-fil-a is a brand like know other. Chick-fil-A stepped outside the box and have taken some risk that have led to great results. Being different is one of the reasons why this company is…
As we look at our current economical status, we see how the global financial market is in turbulence due to changes in demographics. To subdue these changes Costco has constantly tried to pull in and retain customers. This allows them to keep a strong position in market share and acquiring profits. Costco is in the membership wholesale industry that provides merchandize at a much lower price than others. Although Costco is one of the biggest companies in the USA, there are many strengths and weaknesses in their strategy. Taken that Costco has many competitors, it must continue to respond to industry pressure through innovation. Considering the many accomplishments of Costco, there are many things they can improve on. Increasing profitability…
Panera Bread is a quick casual restaurant chain that is a mixture of fast food and more upscale casual dining and especially known for its fresh ingredients and bakery goods. It sells handcrafted bread, sandwiches, soups, drinks, salads and other bakery items.…
One of the reasons I say that is because they are the first company to do it and if any company was to follow they would be called copycats of Chick-fil-A and I believe that it wouldn’t be a benefit for the company. The only way that it might work for a company, it would have to be a new company to the market and couldn’t sell chicken or look anything like Chick-fil-A. Probably in my opinion there isn’t another retailer in any type of industry that could get away with being closed on Sunday without backlash. Since Chick-fil-A started this at the beginning of the company and have stuck to their guns on this and that’s why they have had success with it, and honestly that’s Chick-fil-A’s special thing for the industry and no one else could use…
3. Chick- fil-A believes in achieving greater quality before expanding, and has so far been mostly located in the South while slowly expanded to other states. While closing on Sunday is a competitive advantage in the South, I don’t believe it would be in…
Chick-fil-A uses the 4P (Product, Price, Place, and Promotion) as many businesses commonly for recipe for success. Furthermore, Chick-fil-A uses two additional "P" for marketing strategy planning process. That is "Purpose" and "People." Chick-fil-A's purpose guides the company strategy planning process and Chick-fil-A's people are key to implementing its strategy. Here is the marketing analysis of Chick-fil-A.…
Costco Wholesale Corporation Costco Wholesale Corporation - Financial and Strategic Analysis Review Publication Date: 27-Mar-2013 Reference Code: GDRT28577FSA Company Snapshot Company Overview Key Information Costco Wholesale Corporation (Costco) is membership warehouses chain operator. The company's product portfolio includes sundries, hardlines, food, softlines, fresh food and ancillary. It offers two types of memberships, namely, business and gold star to its customers. Costco operates gasoline stations in the US and Canada.…
This is not a strategy that would be recommended at the average business school. But it has proved no bar to the success of Chick-fil-A, which racked up sales of $1.74 billion last year across the United States” This article discusses the business growth of companies who claim religious orientation specifically choosing Christianity. The choice to be closed on Sundays is one that is bold in the business world. From my personal experience at the restaurant I have worked at for over six years I know that Sundays are the busiest day of the week due to the church crowds and end of the weekend rushes. I could count the Sundays I have had off in the past six years and I have more respect for the owners of Chick-fil-A removing the budget aspect out of their decision making. The loyal customers may enjoy eating their favorite restaurant on a Sunday after Church, but I feel the respect that is given knowing money is not the largest aspect for this company overshadows losses and makes Chick-fil-A more even more profitable every other day of the…
What does a SWOT analysis reveal about the attractiveness of Chipotle Mexican Grill’s situation and future prospects?…
Chipotle’s mission is to change the way people look at the fast food. They use fresh and high-quality raw ingredients and classic cooking methods. Chipotle’s restaurants have also friendly environment and the workers who are happy to talk with their customers while serving them. All of this is done very quickly similar to the fast food. However, the experience is completely different compared to “fast-food experience”. They serve high-quality food that is made very carefully but an order is ready in seconds and despite this, they still charge reasonable prices from their customers. In addition, for people who doesn’t want to stand in line, Chipotle accepts online orders through the phone application and they also provide catering, except Chipotle…
Our group researched and conducted a SWOT analysis on Whole Foods Market. The strength is being one of the top grocers in the U.S. by providing healthy and organic food. The option to purchase high quality natural food is available for consumers who are health conscious. The weakness for Whole Foods is viewed as a luxury shopping destination. Lower and middle class people with limited finances cannot afford to shop there on a regular basis. The opportunity is available to expand within international markets. Whole Foods can explore nonexistent markets internationally with the potential for growth. The threat is competitors will have an interest to gain consumers for their business. Competitors can utilize many avenues such as advertising and commercials to attract customers.…
Chick-fil-A continually embraces the Christian world view and honors God with their business practices. The company mandates that every Sunday, all of his restaurants be closed to allow staff time to worship. Over the course of a year, the Sunday rule is estimated to cost the business about $500 million in lost income. Yet the company, credited with inventing the first fast-food chicken sandwich, is still very successful, with $2.96 billion in system-wide sales (the reported figure for 2008) and 1,450…
Chipotle has come a long way since the 1993 introduction of it’s 1-unit operation in Denver; now spanning into a 1,458-unit operation serving more than 900,000 customers per day in over 43 states. [Gamble] However, they haven’t been the only fast-casual restaurants to be successful. In 2012, 8 of the 10 fastest growing restaurant chains were classified as fast-casual restaurants—Moe’s Southwest Grill, Qdoba Mexican Grill, and Chipotle all among these leaders.…
