Preview

chick fil a

Powerful Essays
Open Document
Open Document
2695 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
chick fil a
CHICK FIL a
COURSE PROJECT ASSIGNMENT

TABLE OF CONTENTS

Abstract………………………………………………… 2

Purpose……………………………………………………. 3

Introduction …………………………………………………. 4-5

Problem Background…………………………………………………. 6-7

Organizational Analysis ……………………………………………………… 8-9

Alternatives ……………………………………………………………………… 10-11

Recommendation ……………………………………………………………………… 12

Action Plan………………………………………………………………………. 13-14

Reflection ………………………………………………………………………..15

ABSTRACT

Recently, Chick-Fil-A has been in the news because of its personal values. Many corporations (brands) embrace personal causes in which they believe in. Whether it is a sustainability belief or the preservation of the environment, brands embrace beliefs which represent them ethically. Chick-Fil-A is not like many companies. Their business and marketing model is built on religious beliefs, and has been more than successful.
CEOs should be wary of making controversial personal statements when they are representing the business they run. Freedom of speech is not the issue because those that disagree with the controversial statements also have the same right. If they feel it is important to make controversial personal statements, they should step outside their role as CEOs and make it clear that their statements are personal and do not represent the company. Mr. Cathy the CEO of Chick Fil-A, did not do that so how should his employees working for Chick Fil A feel?

PURPOSE

The purpose of this paper is to learn how Chick Fil A can embrace and encourage diversity in the work place when the company’s CEO has publicly spoken against same sex marriages. In today’s society many people see this as open discrimination which is giving this once highly ideal fast food company in a very negative position. Chick fil a is now seen as a company that proactively is against the lesbian and gay community. Treating every employee with honor, respect, and



References: 1) Severson, Kim (January 29, 2011). "A Chicken Chain 's Corporate Ethos Is Questioned by Gay Rights Advocates" New York Times 2) Dardick, Hal (July 25, 2012). "Alderman to Chick-fil-A: No deal". Chicago Tribune. Retrieved November 26, 2013 3) "Chick-Fil-A Fast Food Chain Donated Nearly $2 Million To Anti-Gay Groups In 2009". November 1, 2011. Huffington Post. Retrieved November 15, 2013 Ward, Alex (July 23, 2012). "The Muppets cut ties with Chick-Fil-A restaurant after president 's anti-gay marriage comments". The Daily Mail. Retrieved 2013-12-11 4) Blume, K. Allan (2 July 2012). " 'Guilty as charged, ' Dan Cathy says of Chick-fil-A 's stand on faith". Biblical Recorder (Cary, NC). North Carolina Baptist State Convention. Retrieved November 27, 2013. "as an organization we can operate on biblical principles 5) Rose, Annie (July 25, 2012). "Chick-fil-A Backlash: Politicians, Muppets Respond". ABC News Video. Retrieved December 1, 2013 6) Huckabee, Mike (September 21, 2012). "Chick fil-A Statement". Mike Huckabee News. Mike Huckabee. Retrieved November 22, 2013 7) Matheson, Whitney (19 July 2012). "Breakfast poll: The Chick-fil-A controversy". USA Today. Retrieved November 25, 2013 8) Ocamb, Karen (September 26, 2010). "Evaluating the amicus brief avalanche of anti-gay opposition to the Prop 8 trial decision". Equality On Trial. Retrieved November 19, 2013. 9) Norman, Jan (September 7, updated November 11, 2012). "Franchises weather Chick-fil-A 's controversy". 10)

You May Also Find These Documents Helpful

  • Good Essays

    Chick-Fil-A Case

    • 747 Words
    • 3 Pages

    First of all, the target market are customers, mainly families, who want quick high quality food. Chick-fil-A also emphasizes on the 4Ps; Product, Price, Place, Promotion with the addition of Purpose and People. When it comes to product, Chick-fil-A serves their food with the freshest ingredients and is cooked daily or every few minutes in specific. The operators, in addition, plans out just enough inventory to sell. Their menus gives them the freedom of choice and caters to many people. For example, people who are more focused on nutritional goals and health, a variety of items like the wraps and salads are offered and those who are not are still able to…

    • 747 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Chick-Fil-A Case Study

    • 372 Words
    • 2 Pages

    The Chick-fil-A, Inc. extends beyond their illustrious food menu as the company is heavenly involved in the community and committed to providing excellence customer service. Throughout the years, the company has donated over $68 million to over 700 educational and charitable organizations, such as: A Commitment to Higher Learning, Disaster Relief, and Military Appreciation. Convoy of Hope (2013), published an article entitled, “Chick-fil-A Colorado Relief Drive”. The article discusses that Chick-Fil-A restaurants in Colorado and Wyoming partnered Convoy of Hope in October to provide disaster relief to Colorado residents impacted by recent flooding. Dedicated employees of the company supplied food to the families of flood victims and first responders.…

    • 372 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Chick-Fil-A Evaluation

    • 516 Words
    • 3 Pages

    Chick-fil-A has an award winning customer service that does not happen without extreme attention to detail. With most fast food restaurants, speed is the top priority, a strategy that produces high volume, but leads to notoriously inconsistent and impersonal interaction with customers. Chick-fil-A is different. Its staff is swift and attentive. Chick-fil-A employees strive to complete orders within 90 seconds in the drive-through window and 60 seconds at the counter. Also, at the end of every transaction at Chick-fil-A you will not simply here “thanks” or “see you later” or “come back” but rather “My Pleasure.” This really makes the customer feel important and special. Due to company values,…

    • 516 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Criticism Of Chick-Fil-A

    • 256 Words
    • 2 Pages

    Chick-fil-A is a fast food restaurant based off of their founder's, Truett Cathy, morals. Christianity was a key principal in Cathy's idea of his ideal business. There are tons of businesses today who do not mix church and state, but Cathy had a different idea in mind. Although Chick-fil-A receives criticism for the morals they uphold, they have taken over America. According to Business Insider, Chick-fil-A has dominated America as over the majority of state's favorite restaurant. As a Christian myself, I enjoy the atmosphere Chick-fil-A creates for their customers. I love walking in to a clean restaurant, Christian music is playing, amiable cashiers and other employees, and, of course, delicious food. I personally think Chick-fil-A does an…

    • 256 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Working at Chick-Fil-A

    • 731 Words
    • 3 Pages

    This is an example of the friendliness i've seen at Chick Fil A. As soon as you walk through the door, you are greeted. I love the serving attitude that Chick Fil A persues in all of their employees. The cashiers, team members, managers, and operators are all looking for ways to serve YOU, their honored guest. The kindness I've seen made me want to be a part of Chick Fil A. I wanted to make others feel honored, and to feel special. Not to mention, all Chick Fil A restraunts are closed on Sundays, which I truly appreciate.…

    • 731 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Hgtv and Brand Identities

    • 1641 Words
    • 7 Pages

    Williams, Mary E. "How HGTV Paved the Way for Gays." Chicago Sun Times (2012): n. pag.…

    • 1641 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    One of America’s fast food chains, Chick-fil-A, started a controversy with public comments and opinions after president Dan Cathy made a comment opposing same-sex marriage. Chick-fil-A’s charitable endeavor, WinShape Foundation, gave millions in donations to political organizations that oppose LGBT (Lesbian, gay, bisexual, and transgender) rights. While LGBT and similar groups are boycotting this chain, others are opposing by gathering in support by eating at Chick-fil-A restaurants. People across the US, such as political figures and American citizens, are rallied both for and against the statement made by Chick-fil-A’s president. Businesses partners working hand and hand detached ties with this chain.…

    • 1772 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    Rachel Kranz, and Tim Cusick. Library in a Book: Gay Rights. New York: facts on file, 2000.…

    • 882 Words
    • 4 Pages
    Better Essays
  • Good Essays

    References: Ross, S. (2012, September 21). Our freedom of speech: The Chick-fil-A controversy. Retrieved from AZUSA Pacific University Student Press: http://www.theclause.org/2012/09/our-freedom-of-speech-the-chick-fil-a-controversy/…

    • 1122 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Dimensions in Diversity

    • 1423 Words
    • 6 Pages

    Lubensky, Micah E., Holland, Sarah L., Wiethoff, Carolyn, Crosby, Faye J. (2004). Diversity and Sexual Orientation: Including and Valuing Sexual Minorities in the Workplace. In the Psychology and Management of Workplace Diversity (Margaret S. Stockdale and Faye J. Crosby Eds.), Blackwell Publishing; Malden, M.A., p. 206-223.…

    • 1423 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Gay Rights

    • 683 Words
    • 3 Pages

    Citations: Cain, Brad. Opponents admit they can 't fight gay right laws. 2008. Broadcast Interactive Media, Portland. Web. 2 June 2013. <http://www.katu.com/news/local/20020164.html>.…

    • 683 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Gay Marriage

    • 1402 Words
    • 4 Pages

    Wood, Peter B., and John P. Bartkowski. "Attribution Style And Public Policy Attitudes Toward Gay Rights." Social Science Quarterly (Wiley-Blackwell) 85.1 (2004): 58-74…

    • 1402 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Slavery of Ivory Cost

    • 592 Words
    • 3 Pages

    Ethical Treatment of Animals (PETA) carried out a protest against Kentucky Fried Chicken (KFC) on the right way to treat Chicken…

    • 592 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    3) Andrea Freeman, “fast Food oppression through poor nutrition”’ California Law Review, Vol. 95,issue 6…

    • 1600 Words
    • 7 Pages
    Powerful Essays
  • Best Essays

    Smith, Aaron. “KFC Shuts All Pakistan Restaurants Amid Protests.” CNNMoney. Cable News Network. 21 September 2012. Web. 23 September 2012.…

    • 1786 Words
    • 6 Pages
    Best Essays