COURSE PROJECT ASSIGNMENT
TABLE OF CONTENTS
Abstract………………………………………………… 2
Purpose……………………………………………………. 3
Introduction …………………………………………………. 4-5
Problem Background…………………………………………………. 6-7
Organizational Analysis ……………………………………………………… 8-9
Alternatives ……………………………………………………………………… 10-11
Recommendation ……………………………………………………………………… 12
Action Plan………………………………………………………………………. 13-14
Reflection ………………………………………………………………………..15
ABSTRACT
Recently, Chick-Fil-A has been in the news because of its personal values. Many corporations (brands) embrace personal causes in which they believe in. Whether it is a sustainability belief or the preservation of the environment, brands embrace beliefs which represent them ethically. Chick-Fil-A is not like many companies. Their business and marketing model is built on religious beliefs, and has been more than successful.
CEOs should be wary of making controversial personal statements when they are representing the business they run. Freedom of speech is not the issue because those that disagree with the controversial statements also have the same right. If they feel it is important to make controversial personal statements, they should step outside their role as CEOs and make it clear that their statements are personal and do not represent the company. Mr. Cathy the CEO of Chick Fil-A, did not do that so how should his employees working for Chick Fil A feel?
PURPOSE
The purpose of this paper is to learn how Chick Fil A can embrace and encourage diversity in the work place when the company’s CEO has publicly spoken against same sex marriages. In today’s society many people see this as open discrimination which is giving this once highly ideal fast food company in a very negative position. Chick fil a is now seen as a company that proactively is against the lesbian and gay community. Treating every employee with honor, respect, and
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