chick fil A analysis
1 Chick-fil-A follows a very creative marketing strategy. Chick-fil-A uses the 4P (Product, Price, Place, and Promotion) as many businesses commonly for recipe for success. Furthermore, Chick-fil-A uses two additional "P" for marketing strategy planning process. That is "Purpose" and "People." Chick-fil-A's purpose guides the company strategy planning process and Chick-fil-A's people are key to implementing its strategy. Here is the marketing analysis of Chick-fil-A.
1. Product- The essential is the Product of sell. The foundation of the Chick-fil-A's brand is the fact that they make their foods fresh. To satisfy the customers, they make foods on a daily basis. They literally make foods every few minutes to speedily offer fresh foods to the customers. They believe that they can better satisfy their customers if they serve fresher, high-quality products. Customers can select their best choices from the menu to satisfy themselves while they can attain their nutritional goal.
2. Price- The price of the menu is not so cheap. The high price can not necessarily an entire disadvantage. The higher prices lead to better employees, services, food qualities. In fact, Chick-fil-A business is constantly expanding. This fact indicates that customers readily pay for worthwhile items. The high price does not affect the loss of customers. Rather, Chick-fil-A can obtain loyal customers.
3. Place- Chick-fil-A restaurants are everywhere. Over 1,850 Chick-fil-A restaurants in 40 states. The restaurants can even be found at universities, hospitals, and airports through licensing agreements. The restaurants will expand more and more from now on.
4. Promotion- Chick-fil-A promotion strategy is outstanding. For example, "Eat More Chikin" is the most popular advertising slogan which was presented by Richard Group. According to Chick-fil-A's advertising strategies, the cows have united in an effort to reduce the amount of beef which
1. Product- The essential is the Product of sell. The foundation of the Chick-fil-A's brand is the fact that they make their foods fresh. To satisfy the customers, they make foods on a daily basis. They literally make foods every few minutes to speedily offer fresh foods to the customers. They believe that they can better satisfy their customers if they serve fresher, high-quality products. Customers can select their best choices from the menu to satisfy themselves while they can attain their nutritional goal.
2. Price- The price of the menu is not so cheap. The high price can not necessarily an entire disadvantage. The higher prices lead to better employees, services, food qualities. In fact, Chick-fil-A business is constantly expanding. This fact indicates that customers readily pay for worthwhile items. The high price does not affect the loss of customers. Rather, Chick-fil-A can obtain loyal customers.
3. Place- Chick-fil-A restaurants are everywhere. Over 1,850 Chick-fil-A restaurants in 40 states. The restaurants can even be found at universities, hospitals, and airports through licensing agreements. The restaurants will expand more and more from now on.
4. Promotion- Chick-fil-A promotion strategy is outstanding. For example, "Eat More Chikin" is the most popular advertising slogan which was presented by Richard Group. According to Chick-fil-A's advertising strategies, the cows have united in an effort to reduce the amount of beef which