Chicken Run the Poultry Supply Chain
Class Assignment DT343-3
Chicken Run
The Poultry Supply Chain
Group Names:
Declaration
“ We hereby certify that this material, which we now submit for assessment for the module
"Retailing Logistics" on the program of study leading to the award of the degree of B.Sc. in
Contents
1. How might Wings and Legs combine a lean and agile approach in its supply chain?
2. What are the relative merits of each possible position of the material decoupling point and of the information decoupling point? How do they relate to each other with respect to supply chain planning and control?
3. Most managers of Wings & Legs see the exchange of tactical information about (price) promotion between Wings & Legs and the retail companies as difficult to accomplish.
What are the advantages for the retail companies of exchanging more timely and more accurate information about promotions with Wings & Legs?
4. The network-based approach of an agile operations strategy could solve part of the matching problem for Wings & legs. In supply chain management much attention is paid to improvement of the vertical processes in a supply chain. However, Wings & Legs also outsource part of production (they buy poultry products from other poultry processors) which means that horizontal processes and horizontal cooperation are of importance.
(a) What advantages are there for Wings & Legs in outsourcing part of their production to other poultry processors? What advantages are there for these other poultry processors?
5. The information decoupling point only concerns information about changes in demand and market. This is information that flows upstream in the supply chain. In the poultry supply chain, living chickens and perishable products are exchanged. Wings & Legs therefore not only have to take into account variations in demand, but also variations in supply. What information should flow downstream in the supply chain (to the poultry processors) so that
Chicken Run
The Poultry Supply Chain
Group Names:
Declaration
“ We hereby certify that this material, which we now submit for assessment for the module
"Retailing Logistics" on the program of study leading to the award of the degree of B.Sc. in
Contents
1. How might Wings and Legs combine a lean and agile approach in its supply chain?
2. What are the relative merits of each possible position of the material decoupling point and of the information decoupling point? How do they relate to each other with respect to supply chain planning and control?
3. Most managers of Wings & Legs see the exchange of tactical information about (price) promotion between Wings & Legs and the retail companies as difficult to accomplish.
What are the advantages for the retail companies of exchanging more timely and more accurate information about promotions with Wings & Legs?
4. The network-based approach of an agile operations strategy could solve part of the matching problem for Wings & legs. In supply chain management much attention is paid to improvement of the vertical processes in a supply chain. However, Wings & Legs also outsource part of production (they buy poultry products from other poultry processors) which means that horizontal processes and horizontal cooperation are of importance.
(a) What advantages are there for Wings & Legs in outsourcing part of their production to other poultry processors? What advantages are there for these other poultry processors?
5. The information decoupling point only concerns information about changes in demand and market. This is information that flows upstream in the supply chain. In the poultry supply chain, living chickens and perishable products are exchanged. Wings & Legs therefore not only have to take into account variations in demand, but also variations in supply. What information should flow downstream in the supply chain (to the poultry processors) so that