Chicosej
Overview:
Min & Lin Philippines, Inc. is the newest processed meat manufacturing. M&L Phil’s., offers quality processed meat products. Its most successful brand is the Lin-Min Bacon, which captured 60% of the total bacon market share to date. The board of directors wanted improvement in the sales performance of the Lin-Min Bacon brand by ensuring availability of the major material and finished goods stock and they wanted to achieve a higher service level to customers at 95%, while maintaining optimum or minimum inventory levels. A management committee meeting was conducted to review the past sales and operations performance for the Lin-Min Bacon Brand. The groups represented were – Sales, Marketing, Production and Logistics.
The Marketing Group showed the Actual Sales Performance and their Forecasts for the Lin-Min Bacon over the past 2 years. They noted that the Sales Group haven’t been giving any forecasting figures, that’s why they have develop their own forecast – based on a two-month moving average. The marketing group claimed that they have performed beyond their responsibility and that without these forecasts; the company cannot achieve its 60% market share. The Sales Group mentioned that they have been incurring many incidences of stock outs which are why they have not been able to push the product as much as they can. They said that many of the outlets have been complaining of back orders not immediately served. They suggested that sales would increase if only the production group could always ensure the maintenance of a stock cover – equivalent to at least one (1) month of the average monthly sales. They insisted that if this will not be applied, they will be forced to make their own forecast and will require production to follow, because they are the ones being blames by the customer and the company’s lost sales. The production group has mentioned that they have always been able to produce the cooked bacon according to the monthly forecast of
Min & Lin Philippines, Inc. is the newest processed meat manufacturing. M&L Phil’s., offers quality processed meat products. Its most successful brand is the Lin-Min Bacon, which captured 60% of the total bacon market share to date. The board of directors wanted improvement in the sales performance of the Lin-Min Bacon brand by ensuring availability of the major material and finished goods stock and they wanted to achieve a higher service level to customers at 95%, while maintaining optimum or minimum inventory levels. A management committee meeting was conducted to review the past sales and operations performance for the Lin-Min Bacon Brand. The groups represented were – Sales, Marketing, Production and Logistics.
The Marketing Group showed the Actual Sales Performance and their Forecasts for the Lin-Min Bacon over the past 2 years. They noted that the Sales Group haven’t been giving any forecasting figures, that’s why they have develop their own forecast – based on a two-month moving average. The marketing group claimed that they have performed beyond their responsibility and that without these forecasts; the company cannot achieve its 60% market share. The Sales Group mentioned that they have been incurring many incidences of stock outs which are why they have not been able to push the product as much as they can. They said that many of the outlets have been complaining of back orders not immediately served. They suggested that sales would increase if only the production group could always ensure the maintenance of a stock cover – equivalent to at least one (1) month of the average monthly sales. They insisted that if this will not be applied, they will be forced to make their own forecast and will require production to follow, because they are the ones being blames by the customer and the company’s lost sales. The production group has mentioned that they have always been able to produce the cooked bacon according to the monthly forecast of