Child Care Marketing Plan
Melissa MacDonald
Principles of Marketing
Miracles Marketing Plan
1. Executive Summary 2. Strategic Objectives 3.1 Mission
We are a non-profit child care facility that provides nurturing care while educating and allowing the children to develop their own personalities, while having still being able to be a child and have fun. Our facility will operate in ways to make it convenient and affordable for the parent, while not compromising the care their child will receive. 3.2 Goals 1) Provide outstanding care that works for both the parent and the child. a. Education b. Family-like nurturing c. Routine d. Convenient & flexible hours e. Affordable rates f. Transportation (be in a location that is on the local school bus route) 2) Create awareness and support of our new facility. g. Flyers distributed and posted at school h. Article in the town newsletter i. Open house j. Door hangers 3) Raise funds for field trips and educational supplies in an effort to keep tuition and required costs to the parent affordable. k. Bake sale/Craft Sale l. Coin Drop m. Parents Night Out – Provide pizza from Little Caesar’s ($5/large pizza), drinks, games, & a movie. Parents can drop their child off on a Friday or Saturday evening at 5 pm and pick up by 9 pm. This allows parents a worry free evening out, while the children are having a fun night out as well. Charge would be $10/child. 3.3 Business Summary 3.4 Competitive Advantage 3. Situation Analysis 4.5 Industry Analysis 4.6.1 Market Size 4.6.2 Market Growth 4.6.3 Market Needs 4.6.4 Market Trends 4.6 SWOT Analysis 4.7.5 Strengths
Single parents are usually workers who need child care, and there are many families in which both people work and are in need of day care for their children. In terms of a start-up, there
Principles of Marketing
Miracles Marketing Plan
1. Executive Summary 2. Strategic Objectives 3.1 Mission
We are a non-profit child care facility that provides nurturing care while educating and allowing the children to develop their own personalities, while having still being able to be a child and have fun. Our facility will operate in ways to make it convenient and affordable for the parent, while not compromising the care their child will receive. 3.2 Goals 1) Provide outstanding care that works for both the parent and the child. a. Education b. Family-like nurturing c. Routine d. Convenient & flexible hours e. Affordable rates f. Transportation (be in a location that is on the local school bus route) 2) Create awareness and support of our new facility. g. Flyers distributed and posted at school h. Article in the town newsletter i. Open house j. Door hangers 3) Raise funds for field trips and educational supplies in an effort to keep tuition and required costs to the parent affordable. k. Bake sale/Craft Sale l. Coin Drop m. Parents Night Out – Provide pizza from Little Caesar’s ($5/large pizza), drinks, games, & a movie. Parents can drop their child off on a Friday or Saturday evening at 5 pm and pick up by 9 pm. This allows parents a worry free evening out, while the children are having a fun night out as well. Charge would be $10/child. 3.3 Business Summary 3.4 Competitive Advantage 3. Situation Analysis 4.5 Industry Analysis 4.6.1 Market Size 4.6.2 Market Growth 4.6.3 Market Needs 4.6.4 Market Trends 4.6 SWOT Analysis 4.7.5 Strengths
Single parents are usually workers who need child care, and there are many families in which both people work and are in need of day care for their children. In terms of a start-up, there