Childhood Obesity Research and Its Purpose
In the 21st century our country is facing criticism for failure to respond to a medical concern which specifically focuses on childhood obesity. The concern has been elevated to a state that health officials are calling it an epidemic. Childhood obesity is labeled an epidemic due to the rising death rates, health issues, economic and hospital costs. This epidemic also raises ownership responsibilities. Where does one turn to seek help for childhood obesity? Should the government intercede or is intervention strictly at the hand of the private sector? Indicating that the people are responsible for their health and the government should not be involved. …show more content…
Can a solution be derived involving both the government and the private sector? By using applied research the intent is to offer applicable solutions to improve on the conditions causing childhood obesity.
Business problem(s) under investigation
Alarming are the increased hospital and economic costs.
Countless medical conditions, from Type II diabetes, high blood cholesterol, coronary heart disease and certain types of cancers are becoming part of the American culture versus in America’s past this was typically limited to a smaller scope of people. The medical issues impact and create additional stress to the economic variable. For example, the government/tax payers will pick up the cost of treatment providing the people are using Medicaid/Medicare, or for those with no medical insurance.
Under investigation are the organizations both public and corporate owned that are alleged as contributing to obesity. Schools and fast food industries are specifically under fire. Both entities have a corporate social responsibility to educate on the nutritional value of the items they are offering for consumption.
State and local officials are requiring that the schools improve the knowledge on the need for well balanced meals with ample fruits and vegetables. Healthy food choices are to be offered. In lieu of soda machines, water and healthy juices are to be offered. In addition, revitalizing the message on the value of physical activity needs to …show more content…
occur.
Fast food establishments have created a demand with messaging for fast, convenient, affordable meals. “During the 1970’s, 17% of meals were consumed outside the home, with 2% of the meals going to fast food establishments. In the 1990’s 30% of the meals were consumed outside the home with 10% going to fast food establishments” (Maziak, Ward and Stockton, 2007). This indicates that the messaging in the form of print and television created the demand and contribute to the success of the fast food establishments. The two key targets for the fast food establishments are one, to take ownership on education through messaging with nutritional labels posted on product. The second calls for a change in the marketing strategy. The strategy is to make known a menu offering healthy alternatives.
Data collection methods
Qualitative research was one of the collection methods used in the research.
This involved the identification and exploration of a number of often mutually related variables, such as the human behaviors of motivation, opinions and attitudes. These variables are the most relevant issues, allowing for the consequences of the problem and the cause/effect to be known.
In addition, quantitative research was used to categorize answers of questions, where answers and questions can be expressed numerically. This was used to quantify the size and demographics in studying population. This technique answered the questions to the how often and how many and validated the significance of the problem.
Research Conclusions
Childhood is the critical period to prevent and intervene. Prevention and intervention go hand in hand. The key success to prevention is education and ownership. Both private and public sectors can create partnerships that allow for the solutions to be implemented. Both have a responsibility to outline what constitutes a well-balanced meal. The value of physical activity needs published with a sampling detailed with the caloric intake involving eating a double cheese burger will require a physical activity that burns a certain amount of the calories
consumed.
The ultimate goal is not to infringe on the people’s choices but allow the people to make smarter healthier choices and to improve on the individual’s lifestyle. References
Sekaran, U. (2003). Research methods for business: A skill-building approach (4th ed.). New York, NY: John Wiley & Sons.
Maziak, W., Ward, K.D., & Stockton, M.B. (2008, January). Childhood obesity: are we missing the bigger picture?. Obesity Reviews,9(1), 35-42.