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Children Interacting with Television Advertising Introduction

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Children Interacting with Television Advertising Introduction
Children Interacting with Television Advertising Introduction The following research has sought to understand the influence of television on children over the past twenty years using a variety of social models, from public policy and industry self-regulation, to how children receive and process media messages and the parental responsibility in monitoring what is acceptable for children to view. As a baseline, our research used a model of children interacting with television. We expounded on this model in an effort to seek current data and information that affects children today. Our group divided this model into the following categories: · Decision to View Television ·Public Policy Makers ·Consumer Protectionists ·Industry Self-Regulation ·Television Advertising Message ·Receiving and Processing Message ·Cognitions ·Behaviors ·Parents After analyzing this model, we conducted our own research to study current trends and determine whether childrens ' behavior has changed significantly in the past 20 years. Our empirical research includes studies in contemporary advertising techniques, changes in children 's television viewing preferences, and the relationship to childhood development. Each category explains a different element of the process of how children interpret and act upon the medias influence. The Decision to View Television and Parental Influence Today, children in the United States watch an average of 3 to 5 hours of television every day, and up to an average of 24 hours of television a week. Did you know that on average, children will see 576 or more commercials each week? Children 's programming devotes up to 12 hours to advertising a week. Research has demonstrated that the effect of television viewing on children leads to a number of possible problems. Television affects social and emotional behavior, creativity and language skills, and school achievement. There is an organization out there in support of children and parents who are concerned with the


Cited: Adler P., Lesser, Meringoff, Robertson, Rossiter, and Ward. The Effects of Television Advertising on Children: Lexington Books: Toronto, 1981. Adler, Richard P. and all. Research on the Effects of Television on Children. Publisher: unknown. Barcus, F. Earle Children 's Television: An Analysis of Programming and Advertising: Praeger Publishers, NY, NY 1977 Batra, Myers, Aaker. Advertising management. New Jersey: Prentice hall, 1996. Boudreaux , Donald. "Puffery in advertising" The Freemarket Newsletter Feb/March 1995 Lyle, Parker, and Schramm Inc. Television in the lives of our Children: Standford University Press: Standford, 1961. McNeal, James U. Children as Consumers. Canada: D.C. Hearth and Company, 1987 Phillips, Jr. John L. The Origins of Intellect Piaget 's Theory: W.H. Freeman 1969 Poussaint Alvin, M.D. and Susan Linn, Ed.D. Surviving Television Advertising. Posted 2000. Accessed 11/7/2000. http://familyeducation.com/article/0,1120,1-1528,00.html?email*/A Somerset-Ward, Richard. The Public and Broadcasting. The Digital Beat. Vol. 1 No.10 June1 999. www.benton.org/digitalbeat/db062599.html Spencer Mima. What Do Parents Need To Know About Children 's Television Viewing? Posted 3/30/1999. Accessed 11/7/2000. www.accesseric.org/resources/parents/t.htr Stewart, David W Effective Television Programming: D.C. Heath and Company, NY, NY 1986 Ulanoff, StanleyM. Advertising in America. New York: Hastings House, 1977 Wackman, Ward, and Wartella, Ing. How Children Learn to Buy: Sage: London, 1977. Program Content advertising to children on T.V. http://us.f14.mail.yahoo.com/ym/ShowLetter?MsgId=4827_88755_1195_65357_0&Y www.lawpublishing.com Advertising Law resource center www.bbbonline.org Better Business Beurau – CARU www.aba.gov/whaat/program/kids/standard.htm CTS children 's television advertising standards www.ftc.gov/ftc/consumer,htm Cederal Trade commission, Consumer affairs in advertising Better Business Bureaus, Inc. A Practical Guide for Parents: Advertising, Nutrition and Kids. Posted 1993. Accessed 11/7/2000. www.media-awareness.ca/eng/med/home/resource/adfood.ht FCC and Broadcasting. Consumer Information Bureau. www.fcc.gov/cib/.html
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