Chilis Swot Analysis
1. TABLE OF CONTENT
| |Page No. |
|Introduction |3 |
|Defining the company mission |5 |
|Setting company objectives and goals |7 |
|Designing the business portfolio and the growth and downsizing |8 |
|strategies | |
|Planning marketing: Partnering to build customer relationships |9 |
|Marketing Strategy and the Marketing Mix |11 |
|References |19 |
|Appendix |20 |
EXECUTIVE SUMMARY
Villa Traders Sdn. Bhd, will come out with our new product that be said as the product expansionary of the main product which is sauce. In current market, there already have red sauce, Thai sauce, and tomato sauce and now we spread our wings by producing the green sauce. This product will enter the market with the normal price of RM 1.90 for a small bottle and RM 3.90 for a big bottle. As a well known brand, this product can be easily entering a market as Life brand is already commonly known in the
| |Page No. |
|Introduction |3 |
|Defining the company mission |5 |
|Setting company objectives and goals |7 |
|Designing the business portfolio and the growth and downsizing |8 |
|strategies | |
|Planning marketing: Partnering to build customer relationships |9 |
|Marketing Strategy and the Marketing Mix |11 |
|References |19 |
|Appendix |20 |
EXECUTIVE SUMMARY
Villa Traders Sdn. Bhd, will come out with our new product that be said as the product expansionary of the main product which is sauce. In current market, there already have red sauce, Thai sauce, and tomato sauce and now we spread our wings by producing the green sauce. This product will enter the market with the normal price of RM 1.90 for a small bottle and RM 3.90 for a big bottle. As a well known brand, this product can be easily entering a market as Life brand is already commonly known in the
References: Villa Traders Sdn Bhd (289447-T) Nature of business