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China & India
Comparing the world’s hottest consumer markets
Contents
First, the basic facts......................................................... 2
Two economic paths ready to converge............................ 4
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Two paths toward retail modernization............................ 5
Rules of doing business................................................... 7
Risks of doing business................................................... 8
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Retailing 2015 in China and India................................ 11
Consumer Business
China & India: Comparing the world’s hottest consumer markets
The integration of more than one billion Chinese and Indian workers into the global economy in the past quarter century was one of the most important economic events ever. Indeed, it can be argued that their addition to the global economy has, in part, been responsible for the spectacular rise in productivity growth in the West. Yet of even greater importance for the future are the rising incomes of Chinese and Indian consumers. The addition of more than two billion consumers to the global economy will contribute to global economic growth, and certainly to the growth of global food retailers and their suppliers.
The world’s leading retailers have beaten a path to China and have spectacular plans for the future. Although in India the process started later and with more formidable obstacles, the world's leading retailers are now working hard to penetrate that market as well. Moreover, India’s cash-rich conglomerates are attempting to pre-empt the global giants by starting their own massive modern chains. All are eager to pick the low-hanging fruit of high growth and minimal competition.
What happens next? In this report Deloitte offers a point of view on the evolution and future direction of the consumer markets in
China and India. In addition, it will offer:
• Six rules for doing retail business in China and