China and India, Western Influence on Youth
China and India, Western Influence on Youth
BUS 330
Over the last decade China and India have adopted trends from western-styles. These are two heavily populated countries and their youth are gravitate more to western styles. There are many goods and services that can be offered to their marketers. This paper will describe the products that interest these youth markets. Compare and contrast the micro- and macro-environmental forces that influence the marketing strategies for these goods and services. Analyze the marketing strategies of these two countries and compare them with the U.S. consumption marketers. And finally, what opportunity for U.S. companies I might foresee.
There have been many advances in technology that can be great examples of western products that interests youth marketers in India as well as China. Advancements like the cell, IPad, and we can’t forget the many gaming devices such as Playstation and Xbox. Other goods includes, western clothing, “Apparel company Murjani Group is leading the charge, bringing Western labels such as Tommy Hilfiger and Calvin Klein to Indian shoppers.” (Jana, 2007) Along with clothing accessories and perfumes, they’ve also adopted westerner’s love of fast foods as well as the purchase of goods and services via the internet including online learning. "In Eastern education, teachers have absolute authority and the students are not encouraged to question or challenge a teacher's knowledge (Biggs & Watkins, 1996). On the other hand, in Western education, to challenge a teacher or tutor is seen as part of the self-development process as dialogue and interaction are encouraged in the learning process (Robinson, 1999)." (Xiaojing, et al., 2010)
The micro- and macro-environmental forces that influence the marketing strategies for these goods and services include, higher incomes, the Indian and Chinese economy have been recording a yearly economic growth respectively. This also says, incomes in these two
BUS 330
Over the last decade China and India have adopted trends from western-styles. These are two heavily populated countries and their youth are gravitate more to western styles. There are many goods and services that can be offered to their marketers. This paper will describe the products that interest these youth markets. Compare and contrast the micro- and macro-environmental forces that influence the marketing strategies for these goods and services. Analyze the marketing strategies of these two countries and compare them with the U.S. consumption marketers. And finally, what opportunity for U.S. companies I might foresee.
There have been many advances in technology that can be great examples of western products that interests youth marketers in India as well as China. Advancements like the cell, IPad, and we can’t forget the many gaming devices such as Playstation and Xbox. Other goods includes, western clothing, “Apparel company Murjani Group is leading the charge, bringing Western labels such as Tommy Hilfiger and Calvin Klein to Indian shoppers.” (Jana, 2007) Along with clothing accessories and perfumes, they’ve also adopted westerner’s love of fast foods as well as the purchase of goods and services via the internet including online learning. "In Eastern education, teachers have absolute authority and the students are not encouraged to question or challenge a teacher's knowledge (Biggs & Watkins, 1996). On the other hand, in Western education, to challenge a teacher or tutor is seen as part of the self-development process as dialogue and interaction are encouraged in the learning process (Robinson, 1999)." (Xiaojing, et al., 2010)
The micro- and macro-environmental forces that influence the marketing strategies for these goods and services include, higher incomes, the Indian and Chinese economy have been recording a yearly economic growth respectively. This also says, incomes in these two
References: Jana, R. (2007). India: Bridging the Fashion Culture Gap. Businessweek Online, 21. Christoff, P. & Eckersley, R. (2013) Globalization and the Environment. Published by Rowman & Littlefield Publishing Group. Xiaojing, L., Shijuan, L., Seung-hee, L., & Magjuka, R. J. (2010). Cultural Differences in Online Learning: International Student Perceptions. Journal Of Educational Technology & Society, 13(3), 177-188.