China Children English Training Market : Trends, Size, Share And Forecast 2018

Research and
Development
Forecast of China
Children English
Training Market,
2014-2018

Report Description
Since 2008, Chi a’s children training industry thrived along with the holding of the
Olympic Games and the World Expo. However, in recent years, the competition has become fiercer. Since 2014, a great number of children English training institutions have closed down one after another or suffered from a narrowed market space. Apart from the impact of government policies, the inaccurate market positioning and misunderstanding about the teaching methods are major reasons for their poor business performance. To Get More Details @ http://www.bigmarketresearch.com/in-depth-research-anddevelopment-forecast-of-chinas-children-english-training-2014-2018-market
Chinese parents lay much emphasis on course features and teaching resources
(accounting for 40% respectively) when selecting training institutions for their children.
The second top concern is the convenience and reputation. In the aspect of popularity,
New Oriental (25%), Rise (23%), and Disney (14%) all successfully make a deep impression on Chinese parents, and in the aspect of teaching materials, New Concept
English (42%) and Cambridge Young Learners English (34%) are well known in each professional fields. Only 4% parents have a particular concern with price, which is in accord with the situation of family expenditure for children English training.

Report Description
Compared with the nearly saturated adult English training market, English training for middle school, primary school, and pre-school students will become the major driving forces for future development of the industry. In 2013, the market size of English training for Chinese middle and primary school students amounted to CNY 46.15 billion. New
Oriental excels in this market with its lio ’s share in whole China and becomes a leader of the industry.

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Table Of Content
. Develop e t E viro e t of Chi a’s Childre E glish Trai i g I dustry
1.1 Macroeconomic Environment in First Half of 2014
1.2 Policy Environment in 2014
1.3 Social Environment Analysis in 2014
1.4 Technological Environment Analysis

2. Develop e t Status of Chi a’s Childre E glish Trai i g I dustry
2.1 Industry Characteristics Analysis
2.2 Regional Strategy Analysis
2.3 Existing Problems
. Market Operatio Situatio of Chi a’s Childre Trai i g I dustry i
3.1 Analysis on Market Operation
3.2 Develop e t Status of Chi a’s Childre E glish Trai i g I dustry i
3.3 Dy a ics of Chi a’s Childre E glish Trai i g Market i
. Develop e t of Chi a’s Childre E glish Trai i g Market Seg e tatio s
4.1 Market Segmentations

Table Of Content
. Co su ptio De a d Characteristics of Chi a’s Childre E glish Trai i g Market
5.1 Customer Analysis in 2013
5.2 Analysis on Characteristics of Customer Demand in 2013
. Co petitio La dscape of Chi a’s Childre E glish Trai i g I dustry i
6.1 Current Status of Competition
6.2 A alysis o Co ce tratio Ratio of Chi a’s Childre E glish Trai i g I dustry
6.3 Analysis on Strategy for Improving Competitiveness
7. Analysis on Comprehensive Competitiveness of International Enterprises
7.1 Pearson Education (U.K.)
7.2 Shane English School
7.3 EF Education First Ltd. (Sweden)
7.5 Disney English
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Table Of Content
8. Analysis on Comprehensive Competitiveness of Chinese Typical Enterprises
8.1 POP Kids Education
8.2 Only Education
8.3 Talenty International Education
8.4 Longman Schools
8.5 Neworldbaby Training Center
8.6 Tsi ghua Childre ’s E glish
8.7 World English School
9. I vest e t, Fi a ci g a d Merger Characteristics of Chi a’s Childre Tutori g Market

10. I vest e t Prospect of Chi a’s Childre E glish Trai i g I dustry
10.1 Investment Environment
10.2 Investment Opportunity
10.3 Investment Risk
. Develop e t Tre d of Chi a’s Childre E glish Trai i g Industry

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