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From the data of the automobile market in US, we find that the big players of the market are Ford, General Motors Company (GM), Chrysler, BMW, Honda, Hyundai, Jaguar/Land Rover, Kia, Mazda, Mitsubishi, Nissan, Toyota, Volvo. Among them in January 2013, General Motors Company (GM) led with an 18.7% market share in the U.S., followed by Ford Motor Co. (F) with a 15.9% market share, Toyota Motors Corp. (TM) with a 15.1% market share, Chrysler-Fiat with a 11.3% market share, and Honda Motor Co. (HMC) and Nissan Motor Co. (NSANY) at the last spots with 9.0% and 7.8% market shares, respectively.…
The 2008 financial crisis began in the American subprime mortgage crisis, eventually evolved into a global financial crisis. Most countries because of the impact of the financial crisis, leading to a sharp slowdown in consumer’s vehicle demand. Also, because of the financial crisis, the global motor vehicle industry experienced a full-scale market competition. Some small car companies to be phased out, which do not has the competitive. Therefore, the automotive industry experienced a process of merger or reorganization, from scattered to centralize. Various international companies actively adjust marketing strategy and direction; more comply with the modernization of the economy and the demand for various kinds of small and super precise motor products. Automotive industry globalization has become a reality, because the car gradually spread in the world, and everyone have different requirements on the car’s performance and price, so the import and export trade of automotive products also had a high proportion in the vehicle market.…
The automotive industry designs, develops, manufactures, markets and sells motor vehicles, and is one of the world’s most important economic divisions by profits. This analysis focuses on the industry, specifically, manufacturers of automobiles. There are five competitors in the StratSim environment: Firm A, B, C, D, and E. Industry sales in the most recent year were 4.3 million units, with expected growth in the next year. Within this industry, there are seven-vehicle classes: Economy, Family, Luxury, Sports, Minivan, Truck, and Utility. There are two new classes with potential – if properly marketed. These classes are the Alternative Energy Vehicle (AVE) and Delivery Vehicle. The Geographic concentration is the North, South, East and West regions.…
U.S. consumer interest in non-fossil fuel vehicles is relatively positive. There are several issues that American faced about fossil fuel such as pollution, dependency on oil imports, concerns of how long fossil fuel supply will be worn-out and especially fluctuation of foreign-oil prices and the more expensive cost of fuel for American household. Some actions have been taken both by the policy maker such as formed an air pollution control department to reduce smog (in the City of Los Angeles, CA) and passed the Clean Air Act in 1970. Those efforts already reduced the car emission by more than 95%. The car manufacturer also took action by developing more and more efficient internal combustion engine (ICE). There are several alternative technologies of more efficient vehicle such as, Electric Vehicle (EV), Diesel and Fuel Cells. However, a new standard of source of vehicles power has not been established yet. As the result car manufacturer tend to develop several new alternative power sources. Honda for example, while developing Hybrid Electric VehicleHEV (the Insight) it also develop a fuel cells vehicles (FCV). The purpose of this report is to analyze the business situation regarding the development and marketing of alternative-fuel vehicles in the US and proposing a new product introduction strategy for a hypothetical alternative-fuel car for the period 2012-16.…
The automobile is very attractive due to the development of leaving standards, the demand for automobiles are rapidly increased. The United dtated was the largest motional market with about 9m new registrations, followed by Japan with over 4 M registrations at 1994. Besides, the introduction of new technologies has improved the improvement of the industry, and that also pushed the demand for vehicles. The competition inside the industry has become more and more fierce. At the same time, more and more companies and people want to get into the market as well.…
In the beginning of the century when oil crisis hits the U.S. automobile industry, people were discouraged to buy vehicles with low fuel efficiency. Ford, Chrysler, and General Motors which have overly invested in low fuel-economy vehicles, were inflexible and rigid in its ability to meet the demand of a changing market in a timely fashion. Therefore, the U.S. auto manufactories were forced to cut its profits and face a sale…
Because of Audi company focus on China market last 10 years, demand for premium autos in China to grow as much as 20 percent to 30 percent. That would indeed be…
This strategic marketing report prepared for the General Motors (GM) detailed a thorough analysis the motor vehicle market in China.…
Value stream mapping: a sector based approach This paper was created on 01/05/2012 Gieljan Engelrelst Dimitri Van Nieuwenhove Industrial Engineering and Operations Research University of Ghent Belgium Gieljan.Engelrelst@ugent.be Industrial Engineering and Operations Research University of Ghent Belgium Dimitri.VanNieuwenhove@ugent.be Abstract—Value stream mapping is one of the most used tools in lean manufacturing. It’s a universal approach that can be used in many environments.…
High school is a ripe time to discover yourself but also to form connections with your peers. The initial sparks of conversation could lead to the beginning stages of a friendship, and in the long run, it may last a lifetime and be a rewarding experience for every member participating in the mutuality. Friendships help shape each other’s thoughts and conduct and provide a good basis for future relationships. In this context, defining friendship as the sharing of the same interests and values between two or more people seems appropriate. What should be done when these shared interests are no longer relevant though?…
Martha Rinaldi from Iowa City earned a MBA in May 2008 from a business school in Chicago. After her first year of MBA program, she had the opportunity to do an internship at the Deep Dive Pizza located in Chicago as an assistant to the director of Promotions. She was doing so well in her responsibilities that the CEO himself was interested of having her in the company. He even proposed her to lead a new and special project in the marketing department. Later on, she got another job offer in a different and bigger company, the Potomac Waters. From that time, her main challenge was to choose between these tow companies. Both have their advantages and inconveniences, which we will be talking about more in detail later in our study. Finally, she decided to work for Potomac Waters as the assistant product manager. However, as she stated working, things aren’t going as she expected, and problems got bigger and bigger as time passed by. After few months working there, she started doubting about her decision of working there. Did she take the right decision? This study will help us answer this question throughout the study.…
China’s electrical appliances industry had developed rapidly during the 1980s but lately had experienced a phase of slow growth in the 1990s. The market had also changed from a seller market to a buyer market. In 1999, the gross value of the China’s home appliance production had exceeded RMB 150 billion, with the number of domestic enterprises reaching 2,675. Also demand in the big cities was approaching saturation; though rural market had great potential, it was not well developed. This led to fierce competition among the home appliance enterprises leading to price wars. As a result, the entire industry entered a phase of low profit margin.…
The automotive OEM air filters market is poised to witness an annualized growth of over 7.47% from 2013 to 2018. In 2013, Asia-Oceania represents the largest market for automotive OEM air filters, followed by Europe, North America, and ROW (South America, Africa, and Russia). In terms of vehicle type, the passenger car segment leads the air filter market, globally. The passenger car segment is the leading market as the demand for passenger cars is higher than that of LCVs and HCVs. Considering the filter type, the intake air filter is the leading market for automotive air filters when compared to cabin air filters. Cabin air filters have been growing for the past few years and is growing at a promising CAGR.…
This report covers the present scenario and the growth prospects of the Global Procurement of HVAC Systems market for the period 2014-2018. This research report provides data for the latest market scenario in terms of global demand for HVAC systems, price structure such as input costs, and market segmentation based on products. The report also identifies the leading suppliers of HVAC systems. To arrive at a ranking for the leading vendors of the market and to calculate the market size, the report considers the revenue generated by these vendors.…
George Peele was an English dramatist, born in 1556. He led a reckless life and died of small pox. The poem ‘What thing is love’ was written in 1580’s and is in some ways against love. According to him love is more of a sting then hurt but yet a pretty thing. He says that one should not love as women can hurt you with love – Love’s dwelling is in ladies’ eyes, From whence do glance love’s piercing darts (Cupid’s arrows i.e. Roman God of love), That make such holes into our hearts.…