ASSIGNMENT : ASSIGNMENT PESTLE MODEL AND SWOT ANALYSIS OF HAUTE COUTURE FASHIONS (HCF) SUBJECT NAME SUBJECT CODE STUDENT’S NAME : INTEGRATED CASE STUDY : EAB 40703 : 1) NOR HIDAYAH BINTI ABDUL HAMID 62288111073 2) DAYANG MAZIELA BINTI ZULKIPLI 62288111048 3) NOOR ASRAFEZ BIN JALUDDIN 62288111007 4) NUR HIDAYAH BINTI ABU HASSAN 62288111001 5) NURULHUDA BINTI MUSTAFA 62288111052 6) ZAKIAH BINTI KASIM 62288111072
SEMESTER LECTURE’S NAME
:6 : SIR AMIRUL HAFIZ BIN MOHD NASIR
SWOT ANALYSIS
STRENGTH o Have skilled trained by British master cutters. o A high quality manufacturing o Experience work with European country o High quality of design ready to wear o Aware about employees welfare
WEAKNESSES o Lack of production cost o Lack of producing finish good o Lack of management planning o Lack of raw material o Lack of man power
OPPORTUNITY o Attract more customer based from Europe o o o o Expand more branch within and outside Malaysia Leave Malaysia Hire cheaper employees in China to reduce cost Improve in technology o
THREAT o Price competition with China manufacturing Kiki and Houida want move to China
The PESTLE Model
Political:
Definition: What is happening politically environment in which business operates. For example: Represent the way and the extent to which a government influences the economy and a certain business. Political factors are represented by specific areas, such as labour law, tax policy, tariffs,trade restrictions and even environmental law.
For example based on HCF: 1) If Jefry Tan expending their business to China. China and Malaysia have two way relationship. 2) Malaysia have politic relationship with Europe when HCF export their textile to Europe, indirectly it can give a good impact to Malaysia. 3) One of the reason why Europian and Malaysia houses were looking at importing cloths from China at very low price because Malaysia have strict