China Outbound
COLLEGE OF TOURISM, HOTEL AND TRAVEL INDUSTRY MANAGEMENT
Bachelor of Science in Travel and Tourism Management
A Case Study on
China Outbound Market
In partial fulfillment for the requirement in
World Tourism Information
Tuesday 10:00 am-1:00 pm
Submitted by:
Bolivar, Rupert Jakenberg O.
Brondial, Adelaine Sarrah A.
Coderes, J Reneca
Cruz, Lester C.
De Guzman, Gian Stefan L.
Malveda, Ria Joyce R.
Villagomez, Jenjen M.
Submitted to:
Professor Argel Dela Cruz
August 16, 2011 Table of Contents
I. View Point…………………………………………………………………..… p.3
II. Time Context………………………………………………………………….. p.5
III. Background………………………………………………………………….... p.7
IV. Problem Statement……………………………………………………….…. p.14
V. Statement of Objectives………………………………………………….….. p.15
VI. Areas of Consideration……………………………………………………..... p.17
VII. Alternative Courses of Action (ACA)…………………………………….….. p.18
VIII. Analysis of Alternative Courses of Action (ACA)……………………….....p.19
IX. Conclusion……………………………………………………………………..p.22
X. Plan of Action……………………………………………………………...…..p.23
XI. Bibliography……………………………………………………………...…….p.24
I. Viewpoint
This study concerns itself with outbound tourist flows from China. It is informed by the interpretive social sciences paradigm, and the research methodology is qualitative and inductive in nature. The study uses secondary data analysis and participant observation to answer the research question “How are the trends and patterns of China’s outbound international tourist flows being shaped?”
Secondary-data analysis is used to understand the historical, socio-economic and political context in which China’s outbound tourism has developed. Case study is used to identify the similarities and differences in policy and international tourist flow patterns in Japan, Taiwan and Korea, and provide a benchmark for studying China’s outbound tourism Information about China’s outbound tourism and macro environment was collected from six
Bachelor of Science in Travel and Tourism Management
A Case Study on
China Outbound Market
In partial fulfillment for the requirement in
World Tourism Information
Tuesday 10:00 am-1:00 pm
Submitted by:
Bolivar, Rupert Jakenberg O.
Brondial, Adelaine Sarrah A.
Coderes, J Reneca
Cruz, Lester C.
De Guzman, Gian Stefan L.
Malveda, Ria Joyce R.
Villagomez, Jenjen M.
Submitted to:
Professor Argel Dela Cruz
August 16, 2011 Table of Contents
I. View Point…………………………………………………………………..… p.3
II. Time Context………………………………………………………………….. p.5
III. Background………………………………………………………………….... p.7
IV. Problem Statement……………………………………………………….…. p.14
V. Statement of Objectives………………………………………………….….. p.15
VI. Areas of Consideration……………………………………………………..... p.17
VII. Alternative Courses of Action (ACA)…………………………………….….. p.18
VIII. Analysis of Alternative Courses of Action (ACA)……………………….....p.19
IX. Conclusion……………………………………………………………………..p.22
X. Plan of Action……………………………………………………………...…..p.23
XI. Bibliography……………………………………………………………...…….p.24
I. Viewpoint
This study concerns itself with outbound tourist flows from China. It is informed by the interpretive social sciences paradigm, and the research methodology is qualitative and inductive in nature. The study uses secondary data analysis and participant observation to answer the research question “How are the trends and patterns of China’s outbound international tourist flows being shaped?”
Secondary-data analysis is used to understand the historical, socio-economic and political context in which China’s outbound tourism has developed. Case study is used to identify the similarities and differences in policy and international tourist flow patterns in Japan, Taiwan and Korea, and provide a benchmark for studying China’s outbound tourism Information about China’s outbound tourism and macro environment was collected from six
Bibliography: Cooper, C., Scott, N. and Kester J. (2005) New and emerging markets in D. Buhalis and C. Costa (eds), Tourism Business Frontiers. Elsevier Butterworth-Heinemann, Oxford, pp.19-29 Lew, A. (2003) Tourism in China. Haworth, New York Roll, D. (2006) The China Challenge. The Tourism Society Journal (127), 20-21 UNWTO (2006) The Asia and Pacific Intra-regional Outbound: China. UNWTO, Madrid. Uren, J. (2009). The Chinese Outbound Travel Market. Retrieved August 12, 2011, from http://www.insights.org.uk Worldwide Destinations Casebook (n.d). Handout for Outbound Tourism from China, pp.266-269 Zhang, H.Q. and Lam, T. (2005) Tourism and Hotel Development in China. Haworth, New York.