China Southern Airline Market Analysis
1) Executive Summary
From this report, we will discover the marketing plan of the airlines company. Firstly, we will state the objective of the china airlines company, and how we analysis the internal & external environment of the company. Furthermore, we will find out the marketing objective and the possible marketing strategy available for china southern airlines.
Moreover, marketing mix and the extended marketing mix will be analyzed on china southern airlines. In the end, we will briefly show some of the budgeting to show that the company financial situation.
2) Mission statement and objective China Southern Airlines is committed to putting the customer first and dedicated to exceeding its customers’ expectations by offering reliable, on-time and convenient quality customer service.
China Southern Airlines attaches key importance to its branded products strategy, offering a host of reliable and convenient on-time services. The airline currently has the largest frequent flyer program in China - The Sky Pearl Club - with more than 8 Million members who enjoy free flights and flight upgrades.
3) Environment Analysis
This section is about the internal/external environment, company analysis, competitor analysis, and customer’s analysis.
3.1) PESTLE Model
3.1.1) Political Factors
Terrorism
China's Southern airlines are in a stable political environment. But any country cannot block and cut off the threat of terrorism especially for international air transport properties cause the cost of security for China's Southern airlines always remain at high level.
Policy support and government subsidies state-owned airlines have a dominant position in the market, they not only enjoy many aspects of policy support, such as flight time, tax privilege, financial assistance, but also in crisis they can receive massive government allowance to get through. Compared to Air China, Southern airlines get disadvantage in policy.
3.1.2) Economic Factors
Global
From this report, we will discover the marketing plan of the airlines company. Firstly, we will state the objective of the china airlines company, and how we analysis the internal & external environment of the company. Furthermore, we will find out the marketing objective and the possible marketing strategy available for china southern airlines.
Moreover, marketing mix and the extended marketing mix will be analyzed on china southern airlines. In the end, we will briefly show some of the budgeting to show that the company financial situation.
2) Mission statement and objective China Southern Airlines is committed to putting the customer first and dedicated to exceeding its customers’ expectations by offering reliable, on-time and convenient quality customer service.
China Southern Airlines attaches key importance to its branded products strategy, offering a host of reliable and convenient on-time services. The airline currently has the largest frequent flyer program in China - The Sky Pearl Club - with more than 8 Million members who enjoy free flights and flight upgrades.
3) Environment Analysis
This section is about the internal/external environment, company analysis, competitor analysis, and customer’s analysis.
3.1) PESTLE Model
3.1.1) Political Factors
Terrorism
China's Southern airlines are in a stable political environment. But any country cannot block and cut off the threat of terrorism especially for international air transport properties cause the cost of security for China's Southern airlines always remain at high level.
Policy support and government subsidies state-owned airlines have a dominant position in the market, they not only enjoy many aspects of policy support, such as flight time, tax privilege, financial assistance, but also in crisis they can receive massive government allowance to get through. Compared to Air China, Southern airlines get disadvantage in policy.
3.1.2) Economic Factors
Global