BY
S.guo
Business Logistics Management
Hogeschool van Arnhem en Nijmegen HAN University.2009
6/9/2009
1 Acknowledgements 3
2 Executive summary: 4
3 Introduction 6
4 Company description and problems of company 7 4.1 Company description 7 4.2 Problems of BTL 9
5 Problem definitions 10
6 Research objectives and research questions 10 6.1 Research objectives: 10 6.2 Research questions 11
7 Research methodology 11
8 Chinese logistics market and development of 3PL 12 8.1 A Chinese logistics market analysis: 12 8.1.1 China economy overviews: 12 8.1.2 Definition of the logistics industry and forms of businesses: 13 8.1.3 The necessity of developing China’s international logistics industry 15 8.1.4 The status Quo of China’s logistics industry: 16 8.1.5 The existing problem of international logistics industry in China 17 8.1.6Opportunities and barriers in logistics industry: 19 8.2 Analysis of 3PL development in china 21 8.2.1 Basic principle and functions of 3PL: 21 8.2.2 Overview of third party logistics in china: 23 8.3.3 Drivers for the development of third party logistics 24 8.4.4 Potential business opportunities for third party logistics in china 25 8.5.5Importance of reasons customers like logistics services provided by 3PLs. 27 8.6.6 Obstacles to third party logistics in china 28
9 External analysis 30 9.1 DESTEP analysis 33 9.2 Porter five forces analysis: 41 9.3Competitor analysis: 45
10 Internal analysis 49 10.1 7-S Model analysis 49 10.2Company performance analysis 51 10.3 S.W.O.T analysis of BTL: 53 10.4 Suggestions to overcome the weakness and threats 55
11Literature view 57
12Recommendations and conclusion 59