Chinese Beer Market Competitor Analysis
Chinese beer market competitor analysis & marketing planning
Chinese Beer Market Competitor Analysis & Marketing Planning
Quick Overview:
Aire Valley Breweries plc,a UK brewing company that manufactures premium bottled beers,lagers and stouts.
Quick glance at China Economy:
China improved its GDP again in 2007,11.9% GDP growth rate,reaching a total of USD 3565 billion (USD1=RMB7).Such growth not only shows China's growing potential of the Chinese market,but also led to the improvement to the Chinese people's standard of livings.
The Strategic Triangle (the 3Cs):
The 3C's Model is a strategical look at the factors needed for success.It was developed by Kenichi Ohmae.The 3C's model points out that a strategist should focus on three key factors for success.In the construction of a business strategy,three main players must be taken into account:
The Corporation:
A medium sized company but efficiency is not one of its strengths.It has quite a high cost structure.This is not a major problem though,as it sells its premium bottled beers at premium prices,“off-trade” via supermarkets and “on trade” through fashionable,up-market city centre bars.The products comprise of Hostenbeck European style lager beer,San Bernardo.Camelot.British style dark bitter beer,Ark Royal.British style dark bitter beer Pot of Gold.Irish style dark stout beer
This essay is an example of a student's work
Disclaimer
This essay has been submitted to us by a student in order to help you with your studies. This is not an example of the work written by our professional essay writers.
The Customer:
China is undoubtedly the largest consumer market in the world.A land that promises huge potential and broad prospects,many companies have succumbed to the seduction of the Chinese marketplace and have set foot in the country.Due to the sheer geographical size of the Chinese territory and the differing rates of growth,the level of economic and social development in various regions varies significantly.
The
Chinese Beer Market Competitor Analysis & Marketing Planning
Quick Overview:
Aire Valley Breweries plc,a UK brewing company that manufactures premium bottled beers,lagers and stouts.
Quick glance at China Economy:
China improved its GDP again in 2007,11.9% GDP growth rate,reaching a total of USD 3565 billion (USD1=RMB7).Such growth not only shows China's growing potential of the Chinese market,but also led to the improvement to the Chinese people's standard of livings.
The Strategic Triangle (the 3Cs):
The 3C's Model is a strategical look at the factors needed for success.It was developed by Kenichi Ohmae.The 3C's model points out that a strategist should focus on three key factors for success.In the construction of a business strategy,three main players must be taken into account:
The Corporation:
A medium sized company but efficiency is not one of its strengths.It has quite a high cost structure.This is not a major problem though,as it sells its premium bottled beers at premium prices,“off-trade” via supermarkets and “on trade” through fashionable,up-market city centre bars.The products comprise of Hostenbeck European style lager beer,San Bernardo.Camelot.British style dark bitter beer,Ark Royal.British style dark bitter beer Pot of Gold.Irish style dark stout beer
This essay is an example of a student's work
Disclaimer
This essay has been submitted to us by a student in order to help you with your studies. This is not an example of the work written by our professional essay writers.
The Customer:
China is undoubtedly the largest consumer market in the world.A land that promises huge potential and broad prospects,many companies have succumbed to the seduction of the Chinese marketplace and have set foot in the country.Due to the sheer geographical size of the Chinese territory and the differing rates of growth,the level of economic and social development in various regions varies significantly.
The