Emerald Article: Negotiation: the Chinese style Tony Fang
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To cite this document: Tony Fang, (2006),"Negotiation: the Chinese style", Journal of Business & Industrial Marketing, Vol. 21 Iss: 1 pp. 50 - 60 Permanent link to this document: http://dx.doi.org/10.1108/08858620610643175 Downloaded on: 08-10-2012 References: This document contains references to 76 other documents Citations: This document has been cited by 10 other documents To copy this document: permissions@emeraldinsight.com
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Negotiation: the Chinese style
Tony Fang
School of Business, Stockholm University, Stockholm, Sweden
Abstract Purpose – To examine the nature of Chinese business negotiating style in Sino-Western business negotiations in business-to-business markets involving large industrial projects from a social cultural point of view. Design/methodology/approach – A conceptual approach
Citations: Journal of Business & Industrial Marketing 21/1 (2006) 50– 60 q Emerald Group Publishing Limited [ISSN 0885-8624] [DOI 10.1108/08858620610643175] 50