Chip Wilson Essay
What are the main issues in the case? Who caused them?
1) Public image problems.
2) Public relations such as employee and customer issues.
3) Product quality and sourcing problems.
From my understanding, “Chip” Wilson who caused whole these issues and problems. 2-What would you recommend Lululemon to do next?
1) Image damage control:
Producing a lot of the items in low cost countries like China to obtain high operating profit due to low costs.
2) Narrow focus:
Expanding the items into the children and men customer as well as into fitness activities instead of just running and yoga.
3) Brand recognition and limited Geographic market:
Market chosen for expansion should be carefully selected to ensure the brand maintains because the
value of the brand itself is built on a cultural connection with its North American consumer base, it will be difficult to translate these brand values to other cultures in Asia and Europe without altering the brand’s meaning.
3-Where is Lululemon today? Have they recovered?
Lululemon should stay with the same strategy that they are working on it before.
1) Public image problems.
2) Public relations such as employee and customer issues.
3) Product quality and sourcing problems.
From my understanding, “Chip” Wilson who caused whole these issues and problems. 2-What would you recommend Lululemon to do next?
1) Image damage control:
Producing a lot of the items in low cost countries like China to obtain high operating profit due to low costs.
2) Narrow focus:
Expanding the items into the children and men customer as well as into fitness activities instead of just running and yoga.
3) Brand recognition and limited Geographic market:
Market chosen for expansion should be carefully selected to ensure the brand maintains because the
value of the brand itself is built on a cultural connection with its North American consumer base, it will be difficult to translate these brand values to other cultures in Asia and Europe without altering the brand’s meaning.
3-Where is Lululemon today? Have they recovered?
Lululemon should stay with the same strategy that they are working on it before.