Preview

chipotle

Powerful Essays
Open Document
Open Document
6781 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
chipotle
Business Research Case
Chipotle Mexican Grill

Table of Contents
Introduction ……………...……………………………………………...3
Launch to Now: A Detailed Timeline ……………...………………...…3
Leaders and Leadership …………………….…………...……….……..4
Planning: Company Strategy, Mission, and Vision …...……………..…5
Evidence of PLOC4E2 …………………………………………..…...…6
Strategic Human Resource Management Policies and Philosophies ...…8
Types of Innovation and Evidence of Entrepreneurship …………...….10
Team Management and Dynamics ………………………………...…..12
Operations Management ………………………………………...…….13
Communication and Information Tech Management …………………14
Globalization Presence and Effects ……………………………...……16
Corporate Social Responsibility and Consciousness ……………...…..17
Conclusion ……………………………………………………………19
Figures …………………………………………………………...……20

Introduction Since its inception, Chipotle Mexican Grill has set itself apart from the rest of the fast food industry. Not only does Chipotle prepare food right in front of the customer, but the food put into the product is filled with “integrity”. Chipotle has established “Food with Integrity’ which is their commitment to finding the very best ingredients, raised with respect for animals, the environment and the farmers (chipotle.com). This mantra is what drives every action of Chipotle from planning for obtaining sustainable products with a growing company to organizing their employee structure in order to keep employees around for a long time. With this mission and vision, Chipotle Mexican Grill is able to differentiate them and rise above the fast food industry and evolve into a “fast-casual” restaurant on the move.

Launch to Now: A Detailed Timeline
Chipotle Mexican Grill was originally created as a stepping stone for Chipotle’s founder, Steve Ells. Ells, an inspired chef, created Chipotle with the intention of funding a larger restaurant. Denver, Colorado was the home of the first Chipotle in 1993. The chain of “fast-casual” food


References: Berta, Dina. “Chipotle incentive program aims to keep, promote GMs.” Nation’s Restaurant News 41.44 (2007): 18. Business Source Complete. EBSCO. Web. 2 June 2011. Business Finance, Stock Market, Quotes, News. Bussiness Wire, 20 Apr. 2011. Web. 24 May 2011. . “Chipotle Restaurants Goes High Tech.” Altametrics.com. Altametrics Inc, 2010. Web. 1 June 2011. http://bit.ly/jTcjZm. “Going Green: Will Customers Notice?.” Restaurant Hospitality 94.1 (2010): 20. Business Source Complete. EBSCO. Web. 2 June 2011. "How I Got Started: Steve Ells of Chipotle - Oct. 7, 2010." Business, Financial, Personal Finance News - CNNMoney. 06 Oct. 2010. Web. 06 June 2011. . Jones, Gareth R., and Jennifer M. George. "Chapter 11." Essentials of Contemporary Management. Boston: McGraw-Hill/Irwin, 2011. Print. “Line-Busting, Internet Style.” Restaurant Hospitality 90.2 (2006): 1. Business Source Complete. EBSCO. Web. 2 June 2011. Markels, Alex. “Chipote’s Secret Salsa.” U.S. News & World Report 144.2 (2008): 41-44. Business Source Complete. EBSCO. Web. 11 May 2011. "Unique Corporate Culture Drives Results." Management CV. 28 Oct. 2009. Web. 18 May 2011.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Financial Analysis: Chipotle
    • 1753 Words
    • 8 Pages

    Financial Analysis: Chipotle

    Chipotle Mexican Grill was a concept turned reality by a gentleman by the name of Steve Ells. Chipotle Mexican Grill provides excellent Mexican cuisine driven by a concept of “Food with Integrity”. The first chipotle Mexican grill was opened in 1993 in Denver Colorado. By the end of 1995 there were three. In 1996 alone, Steve Ells opened five more Denver-area restaurants growing by a total of eight stores in three years. By 1998 Chipotle Mexican Grill was showing much promise. In order to meet their growth needs Chipotle took on outside investors. In 1999 they opened their first out-of-state stores in Minnesota and Ohio. As Steve was seeing rapid growth with his company, he was also noticing significant issues with the quality of the food being desired in this industry. After learning how pork was traditionally raised in the United States Steve Ells started his business down a new path. This lead to the concept of “Food with Integrity” , which was as a result of Steve’s decision to sell only the highest quality organic and naturally raised foods. Chipotle Mexican Grill continues to grow rapidly and in 2006 went public on the New York Stock Exchange. By 2012, Chipotle Mexican Grill had over 1400 company-owned stores taking over as the number two Mexican fast food restaurant for total sales in the US market. Today the overall business environment for Chipotle Mexican Grill is very good. The company has grown by over 50% since 2010 and is seeing increases in revenue averaging between 18% and 20% each year. Since going public the company has seen a 4000% return in their stock prices. Chipotle Mexican Grill continues to grow an average of 150+ stores per year. Based on their financial reporting for 2013 they had reached $3.21 billion in revenue. The significant amount of growth…

    • 1753 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Better Essays

    Chipotle Mexican Grill Swot Analysis
    • 1654 Words
    • 7 Pages

    Chipotle Mexican Grill Swot Analysis

    Chipotle capitalizes on this by word of mouth marketing. Chipotle released “The Scarecrow” video marketing campaign and associated mobile game targeting GMO companies. In less than two weeks after release, the video had attracted 3.1 million views on YouTube, 2,000 likes and more than 4,000 comments. This truly exhibits the strength of Chipotle’s viral marketing (Handley, 2013). Other strengths include the use of all-natural ingredients, higher salaries for managers and employees, and online ordering with delivery in certain areas. Chipotle certainly has areas of weakness in their menu options, authentic Mexican food, advertising, and availability of sustainable products. See exhibit 1 for the full SWOT…

    • 1654 Words
    • 7 Pages
    Better Essays
    Read More
  • Good Essays

    Chipotle Mexican Grill Case Study
    • 706 Words
    • 3 Pages

    Chipotle Mexican Grill Case Study

    The company strategically implemented the use of FoodLogic to increase efficiencies in quality assurance and logistics plus real time visibility of food and other products at each point in the supply chain. Other practices like improving the stock recovery process; having the ability to capture and share quality attributes through the supply chain; and direct access to supplier-provided information regarding sustainability, enhances their strategic ability plus demonstrates strong strategic planning within their leadership role. Their strategic objectives paint a picture of how strong Chipotle’s leadership role is and shows its importance in being dedicated to achieving their ultimate goal “food with…

    • 706 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Chipotle vs Panera
    • 1784 Words
    • 8 Pages

    Chipotle vs Panera

    When Chipotle opened its first store in 1993, the idea was simple: demonstrate that food served fast didn 't have to be a "fast-food" experience (Chipotle.com, 2010). Chipotle uses high-quality raw ingredients, classic cooking methods and a distinctive interior design. In the past year, Chipotle reached an important milestone of serving 100% naturally raised chicken in all of its U.S. restaurants while increasing the quantity of naturally raised beef to more than 60%. During 2008, Chipotle increased its revenue by 22.7%.…

    • 1784 Words
    • 8 Pages
    Good Essays
    Read More
  • Powerful Essays

    Chipotle Financial Analysis
    • 7240 Words
    • 29 Pages

    Chipotle Financial Analysis

    The company was founded in July of 1993 by current CEO Steve Ells. Mr. Ells graduated from Culinary Institute of America in Hyde Park, New York after which he spent two years as a line cook at Jeremiah Tower at Stars in San Francisco, California. Although Chipotle is a Delaware Corporation, the first Chipotle was founded in Denver, Colorado, in a former Madison Ice Cream Store near the University of Denver campus using a loan of $85,000 which he received from his…

    • 7240 Words
    • 29 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Chipotle Mexican Grill Case
    • 795 Words
    • 4 Pages

    Chipotle Mexican Grill Case

    Information in this presentation contains forward-looking statements, which reflect expectations regarding future events and operating performance and speak only as of the date hereof. These forward-looking statements involve a number of risks and uncertainties. Such forward-looking statements include, but are not limited to, statements on the slide titled “Restaurants” about Chipotle’s expected restaurant openings and the slide titled “Average Restaurant Sales” regarding expected comparable restaurant sales increases, as well as other statements regarding our plans, objectives, expectations and intentions that are not historical facts. Factors that could cause actual…

    • 795 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Chipotle Mexican Grill Essay
    • 554 Words
    • 3 Pages

    Chipotle Mexican Grill Essay

    In 2012 there are about 1316 Chipotle restaurants all over the United States, Canada and United Kingdom. Even though there are few competitors tried to beat by decreasing the price check, Chipotle still resist them with its strong mission called “Food Integrity.” Hence Chipotle categorized under fast casual segment, customers satisfied with their fast and convince service beside to their healthy ingredient fresh foods. Chipotle also earned high return due to its lower running costs compared to the full service restaurants. However, Ells is a smart CEO who read many business articles and books to improve their meal test and customer services. For instance, he takes and…

    • 554 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Chipotle Mexican Grill
    • 1498 Words
    • 5 Pages

    Chipotle Mexican Grill

    Chipotle has made a mission a corporate passion. Not only have they lead the food industry in sustainable food sourcing, they have expanded their philosophy to striving for LEED certification in their buildings. They pride themselves on providing the highest quality food at reasonable prices. Does moral success translate to financial success?…

    • 1498 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    Summary: The Chipotle Crisis
    • 660 Words
    • 3 Pages

    Summary: The Chipotle Crisis

    Chipotle did very well on this crisis. Chipotle is responsible for this crisis. Chipotle have pre-event planning and preparedness. When FDA noticed that the outbreak is relate to its restaurants, Chipotle closed it restaurants immediately and began to inspect it restaurants. It is reported timeliness on this crisis. Chipotle did hide any information about crisis, all the test result and certainty crisis information can see on FDA, CDC and its website. Chipotle is very sensitivity to consumer, the CEO of the company were apologized to consumers and promise to consumer it won’t happen…

    • 660 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Chipotle
    • 2177 Words
    • 8 Pages

    Chipotle

    What comes to mind when you think of the restaurant Chipotle? Would you say Mexican food with a fast casual environment? Well there is so much more to this publicly traded company. Chipotle was founded in 1993 by Steve Ells who is a trained chef. Steve originally opened the first Chipotle restaurant with the intention of building a place where you could eat delicious food of the finest ingredients cheaply. In 2006 they became publicly traded and have steadily grown from his original in Denver, CO to 1600 worldwide. Much of the success is attributed to the expanding customer base of Chipotle. The success of Chipotle stems from upper management’s ability to expand the operations while maintaining the current experience and quality of food. Since the creation of this chain of restaurants profits have steadily increased from 12% to 24% annually. Chipotle as a company is now looking into new ventures such as the Southeast Asian inspired spinoff, ShopHouse.…

    • 2177 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Case Study Of Chipotle
    • 105 Words
    • 1 Page

    Case Study Of Chipotle

    All the strategic alternatives are applicable steps that Chipotle can pursue. I believe that strategy one and two go hand in hand and are important strategies to implement in order to promote healthier lifestyles among the consumers. Consumers are now becoming aware of the food they eat and are turning to healthier food options. By Chipotle initiating this campaign across the U.S. and international markets, to join farmers and markets that supply raw goods to food establishments, and bringing awareness to providing Food With Integrity, they can capture a greater market share and also initiate change in the fast food industry in the long…

    • 105 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Chipotle Food Chain
    • 592 Words
    • 3 Pages

    Chipotle Food Chain

    Protein filling (Meat) YES Place Meat NO Place chosen type of Rice & Vegetables C)KANBAN u Chipotle is based on the KANBAN concept POSSIBLE KANBANs TO IMPROVE EFFICIENCY ITEM RECOMMENDATION BURRITO STEAMER USE 2 STEAMERS MEAT 2 CONTAINERS…

    • 592 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Chipotle Ethical Issues
    • 1502 Words
    • 7 Pages

    Chipotle Ethical Issues

    Now this includes people who have tattoos, big gauges in their ears, crazy kinds of hair and so on. Chipotle prides itself on being different from their competition because of the fact that they don’t use the processed foods and they don’t also use the foods that contain the GMOs. They also allow their employees to different as well, while their employees do have a uniform that they must all wear which does include a black shirt and hat with their logo. Chipotle offers their employees a verity in the options of hats and shirts to wear, because they still want their employees to feel that they have a sense of choice and individuality when it comes to their uniforms even. Also they don’t require their employees to have to cover their tattoos if they are showing, take out their earrings, keep a cleanly shaven face or even have to cut their hair. If you have ever walked into a chipotle you feel a very friendly and joyful vibe because of the fact that people are genuinely happy to work there because they get to express themselves in ways that not a lot of companies offer. In an interview with a manager at a local chipotle he expressed that they company itself really pushes the management staff to not only help grow the business but they also want to try to help improve their employees as people as…

    • 1502 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    What Is Chipotle's Brand Loyalty?
    • 83 Words
    • 1 Page

    What Is Chipotle's Brand Loyalty?

    Looking at the organic strategies listed above because Chipotle already has great brand loyalty they should expand on product development. Customers already know the brand and they enjoy eating at Chipotle adding new products can switch it up and add excitement into the factor. Offering a breakfast burrito would be gaining a new product while staying in the same market, they would be able to offer this product quickly and efficiently with organic ingredients just as they do for their other menu items.…

    • 83 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Swot Chipotle
    • 305 Words
    • 2 Pages

    Swot Chipotle

    Chipotle has been involved with the community by hosting events for local schools and charities. It keeps the integrity of the food by buying from local farmers and buying organic products. This strength is great it keeps chipotle close to the communities, and intergrading healthy food into their products. This is a way to stay in touch with customers and receive new ideas from the community. In the Orlando Business Journal It did and article on how Chipotle donated 100% of it proceeds go to Habitat for Humanity. Chipotle also held a fund raiser for dogs-loving patrons willing to assist the Orlando- based regional center of the Canine Companions for independence. (unknown,…

    • 305 Words
    • 2 Pages
    Good Essays
    Read More

Related Topics