Chipotle
Introduction/History
What comes to mind when you think of the restaurant Chipotle? Would you say Mexican food with a fast casual environment? Well there is so much more to this publicly traded company. Chipotle was founded in 1993 by Steve Ells who is a trained chef. Steve originally opened the first Chipotle restaurant with the intention of building a place where you could eat delicious food of the finest ingredients cheaply. In 2006 they became publicly traded and have steadily grown from his original in Denver, CO to 1600 worldwide. Much of the success is attributed to the expanding customer base of Chipotle. The success of Chipotle stems from upper management’s ability to expand the operations while maintaining the current experience and quality of food. Since the creation of this chain of restaurants profits have steadily increased from 12% to 24% annually. Chipotle as a company is now looking into new ventures such as the Southeast Asian inspired spinoff, ShopHouse.
Mission/Values
“Food with Integrity” is Chipotle’s commitment to finding the very best ingredients raised with respect for the animals, the environment and the farmers. What this means is serving the very best sustainably raised food possible with an eye to great taste, great nutrition and great value. Chipotle supports and sustains family farmers who respect the land and the animals in their cave. This means that whenever possible they use meat from animals raised without the use of antibiotics or added hormones. We also source organic and local produce when practical as well as using dairy from cows raised without the use of the synthetic hormones. “Food with Integrity” is a journey that started more than a decade ago and is one that will never end. (Chipotle Mexican Grill, 2014)
Vision
The focus of Chipotle has always been on using higher-quality ingredients and cooking techniques to make great food accessible to all people at
What comes to mind when you think of the restaurant Chipotle? Would you say Mexican food with a fast casual environment? Well there is so much more to this publicly traded company. Chipotle was founded in 1993 by Steve Ells who is a trained chef. Steve originally opened the first Chipotle restaurant with the intention of building a place where you could eat delicious food of the finest ingredients cheaply. In 2006 they became publicly traded and have steadily grown from his original in Denver, CO to 1600 worldwide. Much of the success is attributed to the expanding customer base of Chipotle. The success of Chipotle stems from upper management’s ability to expand the operations while maintaining the current experience and quality of food. Since the creation of this chain of restaurants profits have steadily increased from 12% to 24% annually. Chipotle as a company is now looking into new ventures such as the Southeast Asian inspired spinoff, ShopHouse.
Mission/Values
“Food with Integrity” is Chipotle’s commitment to finding the very best ingredients raised with respect for the animals, the environment and the farmers. What this means is serving the very best sustainably raised food possible with an eye to great taste, great nutrition and great value. Chipotle supports and sustains family farmers who respect the land and the animals in their cave. This means that whenever possible they use meat from animals raised without the use of antibiotics or added hormones. We also source organic and local produce when practical as well as using dairy from cows raised without the use of the synthetic hormones. “Food with Integrity” is a journey that started more than a decade ago and is one that will never end. (Chipotle Mexican Grill, 2014)
Vision
The focus of Chipotle has always been on using higher-quality ingredients and cooking techniques to make great food accessible to all people at