Chipotle Analysis

This presentation had many improvements over the first one. Everyone seemed to be really well prepared and communicated very clearly. Some of the good points in this presentation are the clarity of ideas and the description of the organization. The main ideas of this internal analysis were discussed well. It was very easy to follow this presentation and seemed to flow really well. I found this presentation interesting when you described the market position that Chipotle has and whom in the market Chipotle competes against. You have mainly described Chipotle’s industry as a Mexican casual industry; thus, saying that its competitors are other Mexican restaurants and Mexican fast food restaurants excluding Taco Bell. Therefore, specifically in the market for a weakness, you discussed Chipotle’s limited menu and how competitors have bigger menus. This is interesting, because from a market-positioning standpoint, it is unique from other competitors and can allow Chipotle to make sure they have the freshest
This is crucial for a high quality presentation, because it helps support your main ideas and helps give credibility to your argument. In addition, data and graphs make it easier for your audience to interpret your ideas. This was also one of my negatives from the first board evaluation on the external analysis summary; therefore, it will be interesting to see going forward if you will change and add more data/numbers in your final presentation. An idea/theory that needs to also be discussed more is the lack of international expansion of Chipotle. This was briefly discussed in the presentation and could be a very good strategy that Chipotle needs to take in the future. In addition, since Chipotle only has 20 international locations it seems that there is more market or geographical challenges that Chipotle faces and can’t figure out how to