Chipotle Assignment
Chipotle Mexican Grill
Company Strategic Analysis
Group 5
Joann Pang
John Buckman
Regina Schoenberger
Jonas Newschaffer
Chipotle
In this assignment, Group 5 has chosen to evaluate Chipotle. Chipotle Mexican Grill is a fast casual dining option that serves burritos, tacos and salads made from fresh local ingredients.
We will examine their business health and strategical goals. We will also assess their financial statement and develop a tactical plan in accomplishing their strategic goals.
Company History
Chipotle (pronounced chi-POAT-lay) opened its first store in 1993, the idea was simple: demonstrate that food served fast didn't have to be a "fast-food" experience. We use high-quality raw ingredients, classic cooking methods and distinctive interior design--features that are more frequently found in the world of fine dining. When we opened, there wasn't an industry category to describe what we were doing. Some 20 years and more than 1,600 restaurants later, we compete in a category of dining now called "fast-casual," the fastest growing segment of the restaurant industry, where customers expect food quality that's more in line with full-service restaurants, coupled with the speed and convenience of fast food.
Chipotle states, “Our focus has always been on using higher-quality ingredients and cooking techniques to make great food accessible to all people at reasonable prices. But our vision has evolved. While using a variety of fresh ingredients remains the foundation of our menu, we believe that "fresh is not enough, anymore." Now we want to know the sources for all of our ingredients, so that we can be sure they are as flavorful as possible while we are mindful of the environmental and societal impact of our business. We call this idea, Food With Integrity, and it guides how we run our business.”
Mission Statement
Food With Integrity: Food With Integrity is our commitment to finding the very best ingredients raised with respect for the animals, the
Company Strategic Analysis
Group 5
Joann Pang
John Buckman
Regina Schoenberger
Jonas Newschaffer
Chipotle
In this assignment, Group 5 has chosen to evaluate Chipotle. Chipotle Mexican Grill is a fast casual dining option that serves burritos, tacos and salads made from fresh local ingredients.
We will examine their business health and strategical goals. We will also assess their financial statement and develop a tactical plan in accomplishing their strategic goals.
Company History
Chipotle (pronounced chi-POAT-lay) opened its first store in 1993, the idea was simple: demonstrate that food served fast didn't have to be a "fast-food" experience. We use high-quality raw ingredients, classic cooking methods and distinctive interior design--features that are more frequently found in the world of fine dining. When we opened, there wasn't an industry category to describe what we were doing. Some 20 years and more than 1,600 restaurants later, we compete in a category of dining now called "fast-casual," the fastest growing segment of the restaurant industry, where customers expect food quality that's more in line with full-service restaurants, coupled with the speed and convenience of fast food.
Chipotle states, “Our focus has always been on using higher-quality ingredients and cooking techniques to make great food accessible to all people at reasonable prices. But our vision has evolved. While using a variety of fresh ingredients remains the foundation of our menu, we believe that "fresh is not enough, anymore." Now we want to know the sources for all of our ingredients, so that we can be sure they are as flavorful as possible while we are mindful of the environmental and societal impact of our business. We call this idea, Food With Integrity, and it guides how we run our business.”
Mission Statement
Food With Integrity: Food With Integrity is our commitment to finding the very best ingredients raised with respect for the animals, the