Chipotle Marketing Strategy

Chipotle successfully strives to maintain a consistent brand image across all of its marketing communications. The message strategy is clear: Chipotle is about 'food with integrity.' The creative strategy has focused on clean images of their delectable cuisine and clever text reinforcing their fresh mantra. While Chipotle has shied away from more traditional television marketing, it has fully embraced social media marketing to hit its millennial audience exactly where they will be. Online.
Chipotle engages more than 4 million plus followers over a spectrum of social media including Facebook, Instagram, YouTube, Pinterest, and Twitter. Many of which are customers with accounts on each of the platforms thereby reinforcing marketing communications