Chipotle Mexican Grill Case
Introduction:
Chipotle Mexican Grill, Inc. is a chain of restaurants located in the United States, United Kingdom, Canada, and France, specializing in burritos and tacos. Its name derives from chipotle, the Mexican Spanish name for a smoked and dried jalapeño chili pepper.
The restaurant is known for its large burritos, assembly-line production and use of natural ingredients. The company has released a mission statement called Food with Integrity, which highlights its efforts in using organic ingredients,[3] and serves more naturally raised meat than any other restaurant chain. Chipotle is one of the first chains of fast casual dining establishments.
Founded by Steve Ells in 1993, Chipotle had 16 restaurants (all in Colorado) when McDonald's Corporation became a major investor in 1998. By the time McDonald's fully divested itself from Chipotle in 2006, the chain had grown to over 500 locations.
With more than 1400 locations in 43 U.S. states, Washington, D.C., two Canadian provinces, the United Kingdom, and France, Chipotle had a net income in 2012 of US$278 million and a staff of 37,310 employees.
Chipotle Mexican Grill in 2012
Chipotle Mexican Grill in 2012
2012 has been the year of Chipotle Mexican Grill (CMG -0.92%). The stock is an absolute superstar, hitting 37 new record highs so far, according to CNBC.
-When the company went public in January 2006, the stock doubled on its first day from $22 per share to close at $44 per share.
- At late of Febuary 2012, Chipotle's stock price had climbed to $380-$385,up more than 80% since january 1,2011 and up 334% since january.
- Chipotle shares traded at $421.37 Mar 27, and are up nearly 26% this year. Over the last 12 months, the stock has gained 65%.
Chipotle's run has obviously been the subject of much chatter among investors. Why is this stock so high, and how much further can it go? Many investors think that Chipotle's numbers are just headed up, and the stock has room to grow as well.
Chipotle's
Chipotle Mexican Grill, Inc. is a chain of restaurants located in the United States, United Kingdom, Canada, and France, specializing in burritos and tacos. Its name derives from chipotle, the Mexican Spanish name for a smoked and dried jalapeño chili pepper.
The restaurant is known for its large burritos, assembly-line production and use of natural ingredients. The company has released a mission statement called Food with Integrity, which highlights its efforts in using organic ingredients,[3] and serves more naturally raised meat than any other restaurant chain. Chipotle is one of the first chains of fast casual dining establishments.
Founded by Steve Ells in 1993, Chipotle had 16 restaurants (all in Colorado) when McDonald's Corporation became a major investor in 1998. By the time McDonald's fully divested itself from Chipotle in 2006, the chain had grown to over 500 locations.
With more than 1400 locations in 43 U.S. states, Washington, D.C., two Canadian provinces, the United Kingdom, and France, Chipotle had a net income in 2012 of US$278 million and a staff of 37,310 employees.
Chipotle Mexican Grill in 2012
Chipotle Mexican Grill in 2012
2012 has been the year of Chipotle Mexican Grill (CMG -0.92%). The stock is an absolute superstar, hitting 37 new record highs so far, according to CNBC.
-When the company went public in January 2006, the stock doubled on its first day from $22 per share to close at $44 per share.
- At late of Febuary 2012, Chipotle's stock price had climbed to $380-$385,up more than 80% since january 1,2011 and up 334% since january.
- Chipotle shares traded at $421.37 Mar 27, and are up nearly 26% this year. Over the last 12 months, the stock has gained 65%.
Chipotle's run has obviously been the subject of much chatter among investors. Why is this stock so high, and how much further can it go? Many investors think that Chipotle's numbers are just headed up, and the stock has room to grow as well.
Chipotle's