Chocolate confectionery
Trends
Chocolate confectionery is expected to register positive growth during 2012 due to rising consumption, which are in turn derived from rising living standards. Chocolate confectionery remains very popular in Kazakhstan and it is considered to be a very tasty delicacy in spite of the widespread knowledge that excessive consumption of chocolate confectionery is potentially harmful. Chocolate is more often than not purchased in impulse in Kazakhstan. Chocolate confectionery is expected to increase in value by 9% in 2012, rising to KZT130.9 billion, while volume sales are expected to increase by 3% to 84,000 tons. The faster value growth than volume growth during 2012 can be attributed to the fact that Kazakh consumers are becoming more interested in value-added products and this is resulting in average unit price growth. Chocolate confectionery in Kazakhstan is characterized by the presence of several highly competitive domestic producers and a preponderance of imported products, mainly from Russia.
Current situation
Domestic player Rakhat JSC is expected to remain the leading player in chocolate confectionery in Kazakhstan in 2012, accounting for a projected 20% of total chocolate confectionery retail value sales. The company managed to increase its value sales by 8% during 2012, a feat it managed mainly due to the rising demand for its wide range of products and the fact that its brands enjoy widespread availability in a wide range of retail outlets. The company’s products also enjoy a high degree of loyalty from Kazakh consumers as it has a long history of being one of the largest chocolate confectionery manufacturers in Kazakhstan with the history going back more than 70 years. Rakhat JSC offers a wide range of both chocolate confectionery and sugar confectionery as well as bakery products. Among the company’s leading products in chocolate confectionery is Kazakhstanskiy in plain dark chocolate tablets, while Kara-Kum and Vecher are strong in bagged
Chocolate confectionery is expected to register positive growth during 2012 due to rising consumption, which are in turn derived from rising living standards. Chocolate confectionery remains very popular in Kazakhstan and it is considered to be a very tasty delicacy in spite of the widespread knowledge that excessive consumption of chocolate confectionery is potentially harmful. Chocolate is more often than not purchased in impulse in Kazakhstan. Chocolate confectionery is expected to increase in value by 9% in 2012, rising to KZT130.9 billion, while volume sales are expected to increase by 3% to 84,000 tons. The faster value growth than volume growth during 2012 can be attributed to the fact that Kazakh consumers are becoming more interested in value-added products and this is resulting in average unit price growth. Chocolate confectionery in Kazakhstan is characterized by the presence of several highly competitive domestic producers and a preponderance of imported products, mainly from Russia.
Current situation
Domestic player Rakhat JSC is expected to remain the leading player in chocolate confectionery in Kazakhstan in 2012, accounting for a projected 20% of total chocolate confectionery retail value sales. The company managed to increase its value sales by 8% during 2012, a feat it managed mainly due to the rising demand for its wide range of products and the fact that its brands enjoy widespread availability in a wide range of retail outlets. The company’s products also enjoy a high degree of loyalty from Kazakh consumers as it has a long history of being one of the largest chocolate confectionery manufacturers in Kazakhstan with the history going back more than 70 years. Rakhat JSC offers a wide range of both chocolate confectionery and sugar confectionery as well as bakery products. Among the company’s leading products in chocolate confectionery is Kazakhstanskiy in plain dark chocolate tablets, while Kara-Kum and Vecher are strong in bagged