Preview

Choicepoint

Powerful Essays
Open Document
Open Document
3729 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Choicepoint
Introduction

Based in Alpharetta, Georgia, ChoicePoint was formerly a struggling insurance services unit of Equifax. Derek Smith successfully trimmed its labor-intensive operations and replaced them with technologically based ones, which resulted in both higher growth and higher margins. This allowed the company to spin off from Equifax and become publicly traded in 1997.
The company’s initial focus was data services for the insurance industry. As its business matured and expanded, ChoicePoint also entered into non-insurance markets and was able to consolidate fragmented industries through acquisition and integration.
ChoicePoint tapped various public and private sources to gather data, assembled it into proprietary databases, and sold products primarily to Fortune 1000 companies, but also smaller businesses, law firms, private investigators, law enforcement, and individuals.
Their services included: background checks and drug testing on job applicants, personal public records, and background checks on service providers.

Issue Statement

The company recently faced lawsuits and industry criticisms due to the inaccuracy, breach, and misuse of personal data. As the growing concerns about security and privacy issues of the data industry loom, some new stricter regulations and laws are likely to be passed, that may threaten the company’s profit and future.
In the sections below, we will discuss those issues and industry’s critics as well as their legitimacies. We will also give recommendations and advice to CEO Derek Smith about how to overcome the issues and address the concerns to ensure ChoicePoint will remain a trusted data resource that provides value and convenience to businesses and individuals.

Case Analysis

Even with all of ChoicePoint’s accomplishments and useful services they provided, the company had its fair share of critics. Our analysis is based this criticism of ChoicePoint and the data brokerage industry in general. With the



Cited: Dutta, Amitava; McCrohan, Kevin. “Management’s Role in Information Security in a Cyber Economy.” 2008. ISM5021 Class Reading Assignment. Paine, Lynn; Phillips, Zack. “ChoicePoint (A).” Harvard Business School. 2006. President and Fellows of Harvard College. Boston. Thiel, Simon. “Reed Elsevier to Buy ChoicePoint for $3.5 Billion.” Bloomberg.com. 2008. Bloomberg L.P. http://www.bloomberg.com/apps/news?pid=20601102&sid=ar7q6M79l5i0&refer=uk.

You May Also Find These Documents Helpful

  • Good Essays

    Technology has rapidly advanced, affecting standards on privacy, telecommunications, and criminal law. Every day, we encounter unexpected consequences of data flows that could not have happened a few years ago.…

    • 786 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Bluewolf Case Study

    • 456 Words
    • 2 Pages

    1 Describe the business model for Bluewolf, including the variety of services it provides and its primary value discipline/strategic focus (two multi-part lists)…

    • 456 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    has handled their data as a violation of privacy. It is extremely unethical to do so, but…

    • 539 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Winston Hao, the owner of Datavast Inc., is operating at a loss and needs to find out a way to be profitable this year. Datavast Inc. sells Data Security Boxes to big and small companies in China who are new to the concept of cloud storage. Winston Hao needs to dial in his target market, but the real issue is not enough sales. Hao is certain to segment to try to emphasis deep in order for him to build up his company. One of the issues that affect Datavast would be that either the market is behind in data storage or none at all. It’s also in lack of protection to face bankruptcy. Hao wants to target either small companies or larger companies, but would advise to market to larger companies to engage bigger advantages. If the Datavast goes to larger companies they will provide better effect for any pros and cons. It would be for greater good to act on his market to larger companies to try and provide the Data Security Box.…

    • 1448 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    Nt1310 Unit 1 Assignment 1

    • 1434 Words
    • 6 Pages

    In addition, organizations constantly face legal, ethical, and regulatory requirements from governments, business partners, and others they work with. These will add additional factors when weighing the costs and benefits of different solutions to information security risks. In fact, these requirements may even make some risks more important, often because a company will not want to get in trouble with a government even though they might normally live with the risk they are being forced to resolve through regulations. Understanding the various laws that will affect data is of prime importance to any security…

    • 1434 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    The Filter

    • 502 Words
    • 3 Pages

    During the group’s discussion, we also entertained the question of what factors would be influential in this decision process. We concluded that the main factors would be: consumer behavior in different markets and the usefulness or need of the service in other markets. Another question that arose during the discussion was what alternatives were available for the Filter? We all agreed that one alternative was for the Filter to become more involved in penetrating other markets by finding other industries that could use its data collecting abilities for services other than recommendations of products to purchase. The most obvious alternative suggested was for them to remain within its current market and obtain business from companies besides the ones that they currently provide services for.…

    • 502 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Narrow-Casting in Acxiom

    • 795 Words
    • 4 Pages

    Its client base in the United States consists primarily of companies in the financial services, insurance, information services, direct marketing, media, retail, consumer packaged goods, technology, automotive, healthcare, travel and telecommunications industries, and the government sector…

    • 795 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Canyon Ranch

    • 357 Words
    • 2 Pages

    Answer 3: The value of the data is priceless. From the first call, Canyon Ranch is gathering information about their potential customers. All of this information could be centralized into one program. This would make it much easier to assess what the customer needs and give them options on what kinds of services that they want and when.…

    • 357 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Henry Tam Case Analysis

    • 4586 Words
    • 19 Pages

    1. Who is end user and purchaser/decider? Is this a Pro or con and why?…

    • 4586 Words
    • 19 Pages
    Powerful Essays
  • Good Essays

    BIS 320 Week 4 DQs

    • 385 Words
    • 2 Pages

    DQ3: Read case study 12 in Ch. 12 of MIS Essentials. Considering the viewpoints of customers, law enforcement, personnel, investors, and management, did ChoicePoint make the best decision? Discuss your rationale for each viewpoint. Given ChoicePoint’s experience, what is the likely action of similar companies whose records are compromised in this way?…

    • 385 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Change of focus: Under Lankton's direction in 1962, Nypro shifted its focus from small-scale customers to technologically driving clients with large-scale needs. It resulted to a drop from 700 to less than a hundred customers in 1995. However, let us note that this particular approach skewed the company's focus to bigger clients and hence, strategy and competitiveness were also aligned in this direction. Unserved markets, however, may results due to the limited customer base. These markets, although ignored by Nypro, can be capitalized on by competitors when demand for smaller, more commoditized services increase.…

    • 2666 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    A customer can easily switch from one security company to another hassle free and at minimal cost. However if Metropol differentiated from its competitors through the products they offered, customers would be more inclined to stay. By a joint venture with a security systems manufacturer (who are able to design new systems) they can easily differentiate from the competition. Not all the competitors would be able to follow the same path, as it would not be a cheap decision in the first year. Customers will then choose Metropol, as they will feel that only Metropol can offer them these unique products.…

    • 448 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Tata Consultancy Services

    • 7551 Words
    • 31 Pages

    The Company has built strong domain capabilities in a range of industry verticals, positioning itself as a strategic partner capable of reliably delivering innovative technology-led solutions to business problems. Key industry verticals serviced by the Company are Banking, Financial Services and Insurance, Retail and Consumer Packaged Goods, Telecom, Media and Entertainment, Hi-Tech, Manufacturing, Life Sciences and Healthcare, Energy, Resources and Utilities, and Travel, Transportation and Hospitality.…

    • 7551 Words
    • 31 Pages
    Good Essays
  • Powerful Essays

    Case Study -Ideo

    • 1022 Words
    • 5 Pages

    1. What industry does the IDEO company belong to, and how would you describe IDEO’s “value proposition” (what customers anticipate from IDEO’s services), in contrast to that of other competitors in that market space? (Please include a few other typical customers, and analyze differences in words or a table format).…

    • 1022 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    The data yield significant marketing and sales guidelines. The company tailors its e-mails and advertisements to each recipient. The rate of response to its mailings to small businesses rose 250 percent once Dell used customer feedback to refine its pitch.…

    • 979 Words
    • 3 Pages
    Powerful Essays

Related Topics