03/31/14
English 9 Essay Did you know there was another world war after World War II? It brought the American and British government into the fashion world. They were faced against Christian Dior and The New Look of 1947. As he brought out the infamous hourglass figure on to runways, it sparked a fire in pop culture. The look gave women around the world femininity and featured their cinched waist, accented bust and fulllength pleated skirt.
With the launch of Dior’s first collection, in February 1947, he turned the fashion world upside down with a bold stroke. Christian Dior (19051957) founder of Dior Company, commonly known for selling French luxurious goods was a very gifted man. As
Europe was overcoming the horrors of World War II, Dior presented his very first collection to the press at 42. After 6 horrible years of women wearing gloomy, tasteless clothes, Dior wanted to give them their taste back with lightheartedness and the art of suduction. The style of the suits
and dresses focuses on soft shoulders, a slightlypadded bodice, a narrow waist, and a full skirt flaring out from the hips to touch the midcalf.
The editorinchief of Harper’s Bazaar Caramel Snow had extreme faith in the designer as she exclaimed, “It’s quite a revolution, dear Christian!
Your dresses have such a new look!” at his first show. She then cabled the brilliant slogan to her editor, and within two days, it caused shock waves to pass through both sides of the Atlantic. Women all around the world raced to have this fashionable, elegant suit made for themselves. America and Britain were not happy because during the war, there were government regulations that dictated men and womens fashion. Women were given a lean, boyish silhouette 10 years prior to WWII and now the women’s figure had become exaggerated and glorified. The material needed for the skirts and coats were excessive amounts and you