Chronic Tacos Marketing Strategy
International Marketing
Company: Chronic Tacos.
Product: Mexican Fast Food
Target Coutry: Brazil
Table of Contents
Executive Summary 3
Description of Product / Service 4
1. Detailed Description 4
2. Features and Benefits to the customer 5
3. Proprietary Issues 5
4. Modification Needed 6
Rationale for Selection of Country and / or Market 6
1. Describe the Target Market 6
2. Why is this an appropriate market for the company and product 6
Market Entry Rationale 7
1. Describe your Market Entry Strategy 7
Legal / Political / Cultural Impact 8
1. Legal Issues 8
2. Political Issues 8
3. Cultural Factors 8
Pricing / Promotion …show more content…
Detailed description.
Chronic Tacos is a fast food Mexican restaurant which born in 2002, New Port Beach, California.
The idea is serve a made-to-order Mexican food, with all fresh ingredients and full of flavor mixing with a sporting environment, serving beer, wine, pool tables, DJ and huge TVs. Basically the customers are adults under thirties at night and all age during day time.
After three years in 2005 after successful sales in New Port Beach, they open a second restaurant in Huntington Beach, California, famous for surfboard and young adults.
In 2006 the first franchise opened in San Clement. After eleven years, Chronic Tacos has more than 30 locations in USA and count with 4 locations in Vancouver, Canada.
Basically the service and product serve are related with a Texas-Mexican food such as Tacos, Burritos, Quesadillas, Taquitos and Flautas, Tortas, Salads, Nachos, pop, beer, wine and specials drinks.
The restaurants serving two options of rice, white lime and spanish rice, three kinds of beans, black, brown and refried Beans.
For meats they call by proteins and they are:
Carne Assada - Grilled Beef
Pollo Assado - Grilled Chicken
Carnitas - Slow Cooked Pork
Al Pastor - Sweet and Spicy …show more content…
It was not possible to find cases of nationalization of companies by Brazilian government. Companies do not need be afraid of appropriation by the government.
One problem that affects companies and the population is the high tax that everyone has to pay to the government. At least seven kinds of tax must to be paid, as four federal tax and state and city tax, import and income tax. All this tax can reduce drastically the profit of the companies.
3. Cultural Factors Rice, beans, beef, chicken and sea foods are present in the Brazilians diet.
Brazil is a country with a society that absorbs the North America Culture as we can see, Burger King, Mc Donald’s, Nike, Pizza Hut, Subway are example of success sales in São Paulo, Brazil. Brazilians are friendly and they are always willing to try new flavors and especially new environments. The People in São Paulo don’t have too much time and a fast food is the first option for save money and time. After work it is really common “happy hours” with the co-workers and customers try to find new places with good food, nice music and drinks. Brazilians passions are: Soccer, Women and Beer.
Pricing / Promotion
Company: Chronic Tacos.
Product: Mexican Fast Food
Target Coutry: Brazil
Table of Contents
Executive Summary 3
Description of Product / Service 4
1. Detailed Description 4
2. Features and Benefits to the customer 5
3. Proprietary Issues 5
4. Modification Needed 6
Rationale for Selection of Country and / or Market 6
1. Describe the Target Market 6
2. Why is this an appropriate market for the company and product 6
Market Entry Rationale 7
1. Describe your Market Entry Strategy 7
Legal / Political / Cultural Impact 8
1. Legal Issues 8
2. Political Issues 8
3. Cultural Factors 8
Pricing / Promotion …show more content…
Detailed description.
Chronic Tacos is a fast food Mexican restaurant which born in 2002, New Port Beach, California.
The idea is serve a made-to-order Mexican food, with all fresh ingredients and full of flavor mixing with a sporting environment, serving beer, wine, pool tables, DJ and huge TVs. Basically the customers are adults under thirties at night and all age during day time.
After three years in 2005 after successful sales in New Port Beach, they open a second restaurant in Huntington Beach, California, famous for surfboard and young adults.
In 2006 the first franchise opened in San Clement. After eleven years, Chronic Tacos has more than 30 locations in USA and count with 4 locations in Vancouver, Canada.
Basically the service and product serve are related with a Texas-Mexican food such as Tacos, Burritos, Quesadillas, Taquitos and Flautas, Tortas, Salads, Nachos, pop, beer, wine and specials drinks.
The restaurants serving two options of rice, white lime and spanish rice, three kinds of beans, black, brown and refried Beans.
For meats they call by proteins and they are:
Carne Assada - Grilled Beef
Pollo Assado - Grilled Chicken
Carnitas - Slow Cooked Pork
Al Pastor - Sweet and Spicy …show more content…
It was not possible to find cases of nationalization of companies by Brazilian government. Companies do not need be afraid of appropriation by the government.
One problem that affects companies and the population is the high tax that everyone has to pay to the government. At least seven kinds of tax must to be paid, as four federal tax and state and city tax, import and income tax. All this tax can reduce drastically the profit of the companies.
3. Cultural Factors Rice, beans, beef, chicken and sea foods are present in the Brazilians diet.
Brazil is a country with a society that absorbs the North America Culture as we can see, Burger King, Mc Donald’s, Nike, Pizza Hut, Subway are example of success sales in São Paulo, Brazil. Brazilians are friendly and they are always willing to try new flavors and especially new environments. The People in São Paulo don’t have too much time and a fast food is the first option for save money and time. After work it is really common “happy hours” with the co-workers and customers try to find new places with good food, nice music and drinks. Brazilians passions are: Soccer, Women and Beer.
Pricing / Promotion