Cialdini's Six Principles Of Persuasion

There are 6 six principles that are most effective in the art of persuasion.
Persuasion is the process of providing compelling arguments to an audience, which are meant to produce a change in thoughts, beliefs or behavior. The social psychologist
Robert Cialdini has studied effective (and ineffective) persuasion techniques and created these six principles of persuasion that are believed to be effective. Reciprocity is the first principle that will be discussed. Reciprocity refers to the expectation one has in regard to an exchange of goods or services. Many people feel the need to reciprocate if a gift is given to them by saying “thank you” or by offering a kind note or gift in return. In the same way, if a customer revives excellent customer
Many people want what they cannot have, so if they believe something is rare or scarce, they will be more likely to want to purchase it. Authority is the third principle on this list and it refers to establishing credibility by appearing as an expert on a certain topic. This can also be achieved by receiving an endorsement from a professional in a certain field. For example, if a salesperson is working on a pitch to a hospital, they may want to include an endorsement from a local or well-known doctor about the quality of their products. Commitment and consistency are both principles that create the fourth spot on
Cialdini’s list. Commitment in a written form will be memorable to an audience and if the persuader remains consistent in their promises and terms, they will gain trust with their audience. Consensus is the fifth principle of persuasion to be discussed in this essay and it refers to creating trust in a brand, company or individual through testimonials or reviews. Consumers trust other consumers’ opinions and will follow other people’s lead if it appears that the majority of people love a product. Liking is the sixth and final principle of persuasion as defined by Robert
I used the principle of authority to explain the benefits of schooling as well certain statistics that explained how employees with college degrees are more appealing to businesses and they are often paid more for the same job by providing him with data from universities and large corporations. I showed him the University of the People website and explained that my education would be very affordable, if not free and the only sacrifice that would need to be made is the time to complete the degree. I used the principle of scarcity to explain to him that only certain scholarships were available to me so it was important that I apply promptly. I then explained that there was a program for his career path (Information Technology) at the University of Wisconsin that allowed professionals in an industry to use their work experience for college credit. I used the principle of consensus and showed him videos of other students enrolled in his degree program that were finding great success. The school was more affordable because you paid a

flat rate per month and could complete as many courses as possible in that time frame.
I used the principle of commitment and consistency to express how his degree could