Cici's Pizza Research Paper
CiCi’s Pizza
Table of Contents Introduction 3 Background 3 Purpose of Study 4 Environmental Analysis 4 SWOT 4 Competition 5 Market Analysis 6 Customer Analysis 7 Supply Chain Activities 7 Recommendations 12 Conclusion 12 References 14
Introduction
“Hi, welcome to CiCi’s!” This is the warm greeting that every CiCi’s employee will welcome every customer with when they walk through the door. This warm welcome is just one of the many things that CiCi’s does to exceed the customer service expectations that come with a buffet style restaurant. With competition lurking, and the economy pinching, great customer service has become a premium. This is why CiCi’s focuses so much on the customer’s wants and needs. The mission statement is as follows: Do “Whatever it Takes” to exceed each guest’s expectations.
Background
CiCi’s Enterprise is an American style buffet restaurant chain based in Coppell, Texas. There are approximately 600 franchised and corporately owned restaurants in 35 states. The company was founded in 1985 in Plano, Texas by Joe Croce and Mike Cole. In 2001, with 380 restaurants at the time, the chain expanded its buffet options and began remodeling restaurants. Four years later, CiCi’s had more than 500 locations, and was the fastest growing pizzeria in the United States. In 2003 Croce retired from the business, and passed ownership of the company to Craig Moore, a general manager in Dallas. Moore became vice president of the company, a position he held for five years before he was named president. As president of the chain, Moore oversaw the company's operations and franchise growth, eventually announcing his retirement in 2009, after 17 years with the company. Michael Shumsky took over after Moore retired in late 2009. He had previously served as CEO of La Madeleine Restaurant, Inc. In addition to its current 600 restaurants, in 2010 CiCi’s announced plans to add another 500 restaurants in the next 10 years. CiCi’s has won numerous awards
Table of Contents Introduction 3 Background 3 Purpose of Study 4 Environmental Analysis 4 SWOT 4 Competition 5 Market Analysis 6 Customer Analysis 7 Supply Chain Activities 7 Recommendations 12 Conclusion 12 References 14
Introduction
“Hi, welcome to CiCi’s!” This is the warm greeting that every CiCi’s employee will welcome every customer with when they walk through the door. This warm welcome is just one of the many things that CiCi’s does to exceed the customer service expectations that come with a buffet style restaurant. With competition lurking, and the economy pinching, great customer service has become a premium. This is why CiCi’s focuses so much on the customer’s wants and needs. The mission statement is as follows: Do “Whatever it Takes” to exceed each guest’s expectations.
Background
CiCi’s Enterprise is an American style buffet restaurant chain based in Coppell, Texas. There are approximately 600 franchised and corporately owned restaurants in 35 states. The company was founded in 1985 in Plano, Texas by Joe Croce and Mike Cole. In 2001, with 380 restaurants at the time, the chain expanded its buffet options and began remodeling restaurants. Four years later, CiCi’s had more than 500 locations, and was the fastest growing pizzeria in the United States. In 2003 Croce retired from the business, and passed ownership of the company to Craig Moore, a general manager in Dallas. Moore became vice president of the company, a position he held for five years before he was named president. As president of the chain, Moore oversaw the company's operations and franchise growth, eventually announcing his retirement in 2009, after 17 years with the company. Michael Shumsky took over after Moore retired in late 2009. He had previously served as CEO of La Madeleine Restaurant, Inc. In addition to its current 600 restaurants, in 2010 CiCi’s announced plans to add another 500 restaurants in the next 10 years. CiCi’s has won numerous awards
References: CiCi 's Pizza. (2011, November 7). Retrieved November 30, 2011, from wikipedia.com: http://en.wikipedia.org/wiki/CiCi 's_Pizza JMC Restaurant Distribution INC. (2011). Retrieved November 8, 2011, from cicistrucking.com: http://cicistrucking.com/about_jmc.html Pizza Franchise Report 2011. (2011). Retrieved November 24, 2011, from Franchisedirect.com: http://www.franchisedirect.com/foodfranchises/pizzafranchises/pizzafranchiseindustryreport20111/80/292#Ref1 CiCi 's Pizza. (n.d.). Retrieved November 26, 2011, from Welcome to CiCi 's Pizza: http://www.cicispizza.com/_template.php#Scene_1 Hassell, M. (2011, November 12). Regional Manager. (J. Montgomery, Interviewer)