Cigarette Advertising: Ethical Aspect
Final Assignment in Public Relations and Advertising Course Cigarette Advertising: Ethical Aspect
December 2008 Thessaloniki, Greece
Abstract
The aim of the final assignment is to analyze the issue of cigarette advertising from the ethical point of view. The evidence examined basically tells about the unsuccessful restrictions of cigarette advertising. Relevant theories are applied, such as Consequentialism and Elaboration Likelihood model to make a more explicit research of the topic. The analysis part combines theory, cases, author’s opinion and values and tries to provide an objective viewpoint from two perspectives: advertising and users/non-users of cigarettes, and advertising and producers/distributors and cigarettes.
Table of Contents
Introduction 4
Chapter 1. Cigarette advertising 5 Insights on current practices in the sphere of cigarette advertising are provided in the chapter. Past and present bans and requirements on cigarette advertising are provided, as well as examples of controversial advertising.
Chapter 2. Interpretation 8 Interpretation of the evidences mentioned in the first chapter is provided in this part of the final assignment. Conflicts of interest are stressed and parties related to the issue in cigarette advertising are discussed.
Chapter 3. Theories 9 Business ethics theories applied in the assignment in order to give it academic weight and to structure the analysis on theoretical basis. Models applied in the final assignment are discussed in this chapter.
Chapter 4. Analysis and Values 11 Evidence mentioned in the first chapter is analyzed in this chapter applying business ethics theories provided in the Chapter 3. As business ethics is quite arguable topic, author's values are also provided in the chapter. The chapter is logically divided in two parts: analysis of interaction of advertising and demand side, and advertising and supply side.
The effect of cigarette advertising on
December 2008 Thessaloniki, Greece
Abstract
The aim of the final assignment is to analyze the issue of cigarette advertising from the ethical point of view. The evidence examined basically tells about the unsuccessful restrictions of cigarette advertising. Relevant theories are applied, such as Consequentialism and Elaboration Likelihood model to make a more explicit research of the topic. The analysis part combines theory, cases, author’s opinion and values and tries to provide an objective viewpoint from two perspectives: advertising and users/non-users of cigarettes, and advertising and producers/distributors and cigarettes.
Table of Contents
Introduction 4
Chapter 1. Cigarette advertising 5 Insights on current practices in the sphere of cigarette advertising are provided in the chapter. Past and present bans and requirements on cigarette advertising are provided, as well as examples of controversial advertising.
Chapter 2. Interpretation 8 Interpretation of the evidences mentioned in the first chapter is provided in this part of the final assignment. Conflicts of interest are stressed and parties related to the issue in cigarette advertising are discussed.
Chapter 3. Theories 9 Business ethics theories applied in the assignment in order to give it academic weight and to structure the analysis on theoretical basis. Models applied in the final assignment are discussed in this chapter.
Chapter 4. Analysis and Values 11 Evidence mentioned in the first chapter is analyzed in this chapter applying business ethics theories provided in the Chapter 3. As business ethics is quite arguable topic, author's values are also provided in the chapter. The chapter is logically divided in two parts: analysis of interaction of advertising and demand side, and advertising and supply side.
The effect of cigarette advertising on
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